Our insight and impact

We believe in media and communication for good

Our audiences are at the heart of everything we do: this key BBC value is vital for us to create effective communication to change people's lives for the better. We talk to people across all the countries in which we work, to understand their lives and the impact of our work.

Researchers in our country offices use a range of methods to really understand how people live, what they believe, what issues affect them, what media engages them and how. This research is shared with production teams and media partners to develop and refine strategy, programme concepts, formats and script writing.

We monitor and evaluate the effectiveness of our programmes with a range of techniques, including continuous panels, regular and experimental research, quantitative surveys and qualitative techniques. This work helps us to understand whether and how our projects are achieving impact on the development outcomes they are aiming to achieve.

Our in-depth analysis and insight, drawing on our robust research and evidence, helps shift and shape policy around the development and sustainability of public interest media, and about the role media and communication plays in international development - to inform, inspire and sustain change.


More from our insight blog

Our research library

  • Long readsOn this page you can explore our comprehensive research reports of the evidence behind our work. All of our publications are freely available to download.
  • Short readsOn this page you can explore the latest working papers and summaries of the evidence behind our work. All of our publications are freely available to download.
  • By countryExplore our findings and analysis country by country. All of our publications are freely available to download.
  • Delve into our dataWhat are young Bangladeshi's most worried about? Are rural Kenyans interested in politics? Do Palestinian women trust the media? Find the answers in our data portal.

In depth

  • Our analysis - policy and practiceHow people use, access and communicate information around the world has profound implications for development, diplomatic and foreign policy. Our analysis aims to inform policy, research and practice on the role of media as it relates to our main areas of focus - governance and rights, health, and resilience and humanitarian response.
  • Read more insightDesigned for development policy makers and researchers who may not be specialists in media and communications, this blog is where BBC Media Action can share its policy analysis, insight and research findings and where these issues can be debated and interrogated.