Our mission and values

Our vision

A world where informed and empowered people live in healthy, resilient and inclusive communities.

Our mission

With our partners we reach millions through creative communication and trusted media, helping people have their say, understand their rights, responsibilities and each other, and take action to transform their own lives.

Our values

We are: 

People-centred

The communities we serve are at the heart of all we do.

Trustworthy

We are honest and open, share information and acknowledge mistakes.

Creative

We are innovative, adaptable and creative, making lasting improvements to people’s lives.

Respectful

We respect everyone we work with: our audiences, partners and colleagues. We seek to understand context, and to encourage diversity.

Collaborative

We support, challenge and value our colleagues and partners, learning from each other. We involve communities in designing and delivering our work.

Effective

We have impact by combining research, expertise and innovation to find appropriate and lasting solutions.