BBC Media Action is the BBC's international development charity. It is legally, financially and operationally independent from the BBC, but builds on the fundamental values and editorial standards of the BBC to guide its work.

BBC Media Action grew out of earlier BBC initiatives, including a charity called “Marshall Plan of the Mind”. This was set up to encourage high standards of journalism in the Former Soviet Union and Eastern Europe in the 1990s.

We now sit in BBC’s World Service Group (BBC World Service, BBC World News, BBC Monitoring and BBC Media Action).  

But although BBC World Service and BBC Media Action share a joint heritage and enjoy a very close relationship through broadcast partnerships that reach millions of people, our organisations are distinct.

BBC Media Action is a development organisation. We work with many media, non-governmental, academic and donor organisations around the world. We have developed a distinct character, identity and set of beliefs of our own.

Since we are independent from the BBC and not funded by the licence fee, none of our work would be possible without the backing of our generous donors – governments, foundations, corporations and individuals.

BBC Media Action changed its name from BBC World Service Trust on 16 December 2011.