Capability statements

Our capability statements summarise our experience and our impact on some of the world's most pressing development issues. Each statement outlines our approach and showcases the results and insights gained from our diverse range of media and communication projects.


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  • COVID-19Find out how we have rapidly adapted and responded to the pandemic by producing trusted, accurate and timely health communication and content to mitigate and counter rumour and harmful mis- and disinformation.
  • Health We view health as a state of physical, mental and social well-being. Our work focuses on support for people and communities who are most vulnerable because of poverty, gender, disability or living in conflict-affected areas.
  • NutritionLearn more about how our work encourages healthier behaviours and more supportive social norms. Our work helps encourage improvements in child nutrition and more frequent and effective use of health services.
  • Reproductive, maternal, newborn and child health (RMNCH)Our communication initiatives focus on practices that help reduce risks and improve the health of pregnant women, new mothers, babies and infants.
  • Sexual and reproductive health and rights (SRHR)From providing basic sexual education, to opening discussion on taboo topics such as sex, modern contraceptive methods, relationships and consent, we break barriers to sexual and reproductive health and rights.
  • Water, sanitation and hygiene (WASH)We improve knowledge about water, sanitation and hygiene, and our work addresses deeply entrenched attitudes and norms around hygiene and sanitation behaviours.
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  • AccountabilityExplore how our work, and our work with media partners, provides trusted, accurate and balanced information to help people understand their rights and the responsibilities of those in power.
  • Conflict, fragility and social cohesion Delve deeper into our approach to using mass media - including digital and outreach - to support conflict prevention, conflict resolution and peace-building across many countries.
  • Media and electoral cyclesThrough high quality media and communication, we ensure that citizens are well-informed and understand their rights and responsibilities in political processes including elections. Our work enables inclusive public debate that eases tensions, and bridges social and political divides.
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Leaving no one behind

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  • Child developmentLearn more about our media and communication projects, designed to contribute to environments in which children can survive and thrive.
  • Gender equality and the rights of women and girlsOur gender-sensitive approach is threaded throughout our work, increasing women's economic, social and political empowerment, supporting their rights to health and education, reducing gender-based violence and developing media organisations with a more equal gender balance - both on camera and in their coverage.
  • HumanitarianOur Lifeline work helps communities to connect with aid responders and voice their needs, supports coordination among humanitarian actors and improves accountability around the provision of humanitarian services. Read more about our approach.
  • Learning and life skills Explore our growing portfolio of work tackling the right of children and young people to access formal and informal learning and life skills. We focus on shifting attitudes, behaviours and social norms around access to education for marginalised groups.
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