A world where informed and empowered people live in healthy, resilient and inclusive communities.
With our partners we reach millions through creative communication and trusted media, helping people have their say, understand their rights, responsibilities and each other, and take action to transform their own lives.
People-centred - The communities we serve are at the heart of all we do.
Trustworthy - We are honest and open, share information and acknowledge mistakes.
Creative - We are innovative, adaptable and creative, making lasting improvements to people’s lives.
Respectful - We respect everyone we work with: our audiences, partners and colleagues. We seek to understand context, and to encourage diversity.
Collaborative - We support, challenge and value our colleagues and partners, learning from each other. We involve communities in designing and delivering our work.
Effective - We have impact by combining research, expertise and innovation to find appropriate and lasting solutions.
BBC Media Action was founded in 1999 by the BBC as its international development charity. We apply the editorial standards of the BBC, build on its values and often work closely with the BBC World Service and other BBC departments. However, we are legally and financially independent and work to a distinct mission. Originally known as BBC World Service Trust, we changed our name to BBC Media Action in December 2011.
As an independent charity, we are not funded by the UK TV Licence Fee. Our work is made possible thanks to the support of our generous donors – governments, foundations, corporations and individuals.
BBC Media Action is registered in England & Wales under charity number 1076235 and company number 3521587. The registered office for this is: Broadcasting House, Portland Place, London W1A 1AA, United Kingdom.
BBC Media Action (India) Limited is registered in England & Wales under charity number 1121665 and company number 02746733. The registered office for this is: Broadcasting House, Portland Place, London W1A 1AA, United Kingdom.