Meet the BBC's international charity
We are BBC Media Action - we believe in media and communication for good
Donate to our Covid-19 appeal
BBC Media Action is the BBC’s international charity - we believe in media and communication for good. We reach more than 100 million people each year in some of the world’s poorest and most fragile countries. Our projects and programmes save lives, protect livelihoods, counter misinformation, challenge prejudice and build democracy.
Who we areAs the BBC's international charity, we work to a distinct mission underpinned by the editorial values of the BBC. Learn more about who we are, what we stand for, our people and our finances.
Our workWe reach more than 100 million people a year – helping to save lives and improve health, protect livelihoods, challenge inequality and build more peaceful and democratic societies. Learn more about what we do.
Our insight and impactAudiences are at the heart of everything we do; we go to great lengths to understand the people who most need our programmes. Delve into our data, use our research library and explore our impact and insight.
Support us todayAs an independent charity, we are not funded by the BBC Licence Fee. Our vital work relies on our donors - governments, foundations, corporations and individuals. Donate today to support our mission.
Latest news
Our global response to COVID-19For more than 20 years, BBC Media Action has provided vital health information to vulnerable people around the world, and helped them cope in moments of crisis. We are responding now to the COVID-19 pandemic with creative communication.
Five mantras for effective COVID-19 vaccine communicationWell-designed communication can increase healthy behaviours, including vaccine uptake. As global scientists get closer to an effective COVID-19 vaccine, here are our top five mantras for how to think about vaccine communication to ensure a successful rollout.
BBC Media Action & partners launch PRIMED media support projectOur press release announcing the launch of an unprecedented collaboration on support for public interest media.
Hello I Am - challenging child marriage in BangladeshChildren should be children - not married. Watch our film with Rutgers to hear how girls in Bangladesh are challenging gender norms - in school and on the cricket pitch!
Making the invisible, visible with the Demon of DefecaOn World Toilet Day, our Global Creative Advisor highlights why behaviour change is as important in the conversation on sanitation in India as infrastructure, and introduces our poo demon, Malasur.
Police reform: how media is addressing security reform in NigeriaAmid the End SARS protests and political unrest sweeping many states in Nigeria, our creative team in Abuja are working to facilitate dialogue and accountability between Nigerians and their police force.
Continuing the fight against COVID-19 in EthiopiaAmid unrest and pandemic fatigue, our Ethiopia team is working to deliver trusted information about COVID-19. Social media producer Annis Tefferi shares a behind-the-scenes view.
What is the world doing about COVID-19 vaccine acceptance?The world's scientists are racing to find an effective COVID-19 vaccine - but vaccine hesitancy already threatens its success. Our US Director Yvonne MacPherson looks at the critical role for health communication in setting the stage for a successful vaccine roll-out.
Handwashing with soap for health - our work in Afghanistan during COVID-19Our Afghanistan humanitarian project manager reflects on how to change behaviour on handwashing.
Live from Ukraine: 'In Quarantine'Ukrainians are receiving trusted information from a modernised public broadcaster, thanks to funding to strengthen independent media.
A tale of two crises in NepalFive years after Nepal's deadly earthquakes, the country is in the midst of another crisis: the COVID-19 pandemic. Our programming has adapted to help.
Making research disability-inclusive – reflections from Nigeria We know that people with disabilities face exclusion and discrimination in many areas of their lives. We are determined that our research will not be among them. Our Head of Research and Learning in Abuja shares our learning and reflections.
Understanding a generation of Indonesian youth to engage them on climate changeOur exciting project Kembali Ke Hutan (Return to the Forest) focuses on the sustainability of Indonesian forests and natural resources. We needed to use innovative research to help us connect with Indonesia’s millennial generation, ensuring they understand and engage on critical environmental choices for their future.
Conflict, flooding and now coping with the COVID-19 pandemic in SomaliaAs cases of COVID-19 increase across Africa, rising cases in Mogadishu are especially worrying. Somalia has been disrupted by years of conflict and struggles to support thousands of internally displaced people. Hear the latest from our team on our response.
Inclusive Futures - tackling disability discrimination in BangladeshOur mentors Senjuti Masud and Bishawjit Das have been training journalists to tackle negative stereotypes and improve how people with disabilities are portrayed in media.
Celebrating 5 years of The Tea Cup DiariesOur flagship peace-building radio drama, The Tea Cup Diaries, is marking five years on air! Learn how the show has helped bridge divides among diverse communities in Myanmar, and how it continues to support and entertain its loyal following.
Kenya flooding: why trusted media is essential in a changing climateAs the world grapples with COVID-19, a small rural community in Turkana County, Kenya recently faced another crisis: flash flooding. Hear from local weather producer and BBC Media Action mentee Vivian Achwa, who spoke to affected communities.
Broadcasting from the basement: supporting Afghan audiences during COVID-19Find out how Open Jirga, our flagship national TV discussion programme in Afghanistan, has adapted to life under lockdown to help audiences across the country cope with the COVID-19 pandemic.
Using my voice: radio for equality in Bamyan ProvinceThrough our Her Voice, Her Rights project in Afghanistan, we’re mentoring female journalists to produce programmes that support women and girls’ empowerment. Learn more in this guest blog by Mastora Pakbin, a radio journalist and BBC Media Action mentee.
