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Session 2

Sexist adverts are to be banned from the UK. Neil and Dan teach you the language the world's media is using to discuss this story.

Sessions in this unit

Session 2 score

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    Activity 1

Activity 1

News Review

Sexist advertisements to be banned in the UK 

Adverts which show men and women in 'old-fashioned' gender stereotypical roles, for example a woman cleaning a house alone, are to be banned from the UK for maintaining gender inequality.


Language challenge

‘Old-fashioned’ sexist ads are to be banned in the UK. Which of these words is NOT a synonym of old-fashioned?

a) archaic
b) outdated
c) time-honoured

Watch the video and complete the activity

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The story

The Advertising Standards Authority has signalled its readiness to ban commercials which perpetuate sexist stereotypes.

Examples given by the authority include ads which show women having sole responsibility for cleaning and men failing to carry out simple household tasks.

The ASA’s chief executive, Guy Parker, said portrayals which reinforced outdated views of gender roles can play a part in causing inequality.

Key words and phrases

watchdog
organisation responsible for making sure people maintain standards and follow the law

perpetuate
make something continue

unveil
make known for the first time

To do

Try our quiz to see how well you've learned today's language.

News Review quiz

3 Questions

Now you've watched the video, try to answer these questions about the language in the news.

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Downloads

You can download the audio and PDF document for this episode here. 

Language challenge - answer

c) time-honoured

End of Session 2

Join us in Session 3 for Pronunciation in the News - our video which teaches you pronunciation using the latest BBC World News bulletins. 

Session Vocabulary

  • watchdog
    organisation responsible for making sure people maintain standards and follow the law

    perpetuate
    make continue

    unveil

    make known for the first time