Without signing in, you won't be able to play programmes or choose to benefit from the personalised features that BBC iPlayer offers including adding programmes for later, getting personalised recommendations, and picking up where you left off across your devices.
We need to understand more about what people are watching to ensure we are providing something for everyone. Up until now we could only tell how many people used BBC iPlayer, but having more data like age, gender and location will ensure we’re better serving all our audience. We share some of your personal information with TV Licensing to check if you are using BBC iPlayer and to keep their database up to date.
Want to know more?
- Read about how we use your information on the BBC privacy promise page
- Read our About the BBC blog: The next stage of a more personal BBC for everyone to know more about why you have to sign in
You won’t have to sign in every time you visit BBC iPlayer as you should stay signed in for two years on each web browser or app. Having trouble staying signed in? Check our Why do I have to sign in every time I use BBC iPlayer? FAQ for advice.