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iPlayer Help Latest News & Issues Why must I sign in to a BBC account to use BBC iPlayer?

Why must I sign in to a BBC account to use BBC iPlayer?

You'll soon need to sign in to your BBC account to use BBC iPlayer on your TV. Read more about this in our Why am I being told to sign in on my TV? page.

Without signing in, you‘ll be unable to play programmes or choose to benefit from the personalised features that BBC iPlayer offers.

We need to understand more on what people are watching to ensure we are providing something for everyone. Up until now we could only tell how many people used BBC iPlayer, but having more data like age, gender and location will ensure we’re better serving all our audience.

You won’t have to sign in every time you visit BBC iPlayer as you should stay signed in for two years on each web browser or app. Having trouble staying signed in? Check our Why do I have to sign in every time I use BBC iPlayer? FAQ for advice. 

We share some of your personal information with TV Licensing to check if you are using BBC iPlayer and to keep their database up to date. You can read more about how we use your information on our BBC privacy promise page on the Using the BBC website.

If you want to know more about why you have to sign in, read our About the BBC blog: The next stage of a more personal BBC for everyone.

Signing in is quick and easy, and means you can add programmes for later, get personalised recommendations and pick up watching programmes where you left off across your devices.

If you need some help creating an account, visit the Using the BBC website. For help signing in, check our What should I do if I can't get signed in? page.

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