How to design for touch

How we design for touch devices, making responsive sites that are easy to use.


Why design for touch?

With a rise in the number of hybrid mouse and touch devices, it’s getting harder to detect someone’s preference for input type. For example, layouts over 1008 pixels are no longer just for a mouse. We should design for ‘touch-first’, and only when device detection can be guaranteed, make exceptions for people using non-touch where appropriate.

These are the key things to think about when designing for touch across all breakpoints:

  • All targets should be the right size for touch
  • The interface should support natural gestures where possible
  • Relying on hover states should be avoided at all costs
An example of a button that is both touch and mouse appropriate

Tap targets

We recommend using tap targets to make sure people don't end up pressing two buttons at once. Follow our recommendations below. As tap targets often align to text, these sizes are linked to our typography guidelines.

Group B and C

Recommended: 44px

Minimum: 32px

Group D (and A, when touch-enabled and appropriate)

Recommended: 32px

Minimum: 24px

An illustration of the recommended sizes of tap target depths

Physical sizes

Our target depths above are based on how much physical space fingers and thumbs need to comfortably touch something. Interfaces may change but these sizes should be future-proof.

GEL Recommended: 7 millimetres and above

Where appropriate, tap targets should be at least 7mm deep for the best experience. However, users will benefit from having bigger targets, so think about going beyond 7mm where possible.

Absolute minimum: 5 millimetres

If something has a width or height shallower than the recommended size, an exclusion zone of 7mm must be kept.

Exclusion zones

While our tap target recommendations should be followed, there is some flexibility in how you can present them.

You may have buttons, icons or links that are smaller than our recommended tap sizes. You are still allowed to use these but you must keep an ‘exclusion zone’ around them.

An exclusion zone is an area around an object where nothing else can be placed. This keeps the tap target free for that object only and guarantees that people can easily select what they want. For example, if you place two small buttons close together without an exclusion zone, their tap targets would overlap. This makes it more difficult to select either of them.

An illustration of a clear exclusion zone

Exclusion zones should be sized as follows:

Groups B and C

Recommended: 44px

Minimum: 32px

Group D and A

Recommended: 32px

Minimum: 24px

Where possible, surround text links with an exclusion zone of our recommended size. The invisible tap area should be the minimum size.

An illustration of the text link exclusion zone for Groups B and C


People should have the ability to control interfaces naturally. It should be easy to tell what you’re supposed to interact with. When realistic controls are used (like toggle switches and sliders), people expect to interact with them in a literal way.

Here are a few ways you can do this:


Make sure that slideshows and carousels support horizontal scrolling or swipe gestures.


On touch devices, vertical scrolling feels natural and is less effort than tapping. Scrolling is also more accurate on devices, with better control over speed and position. Where appropriate, think about exposing content to favour a longer scroll instead of excessive tap actions. Where tap interactions are needed, maximise the size of targets that are likely to be used again and again (like slideshow controls). Scrolling elements should support native (inertia) scrolling to make it more realistic, like the ability to ‘flick’ and 'bounce' at the end of a scroll.

Toggles and sliders

Ensure that toggle and slider elements can be dragged, and that they fully support tap gestures as a fallback.

An example of supporting both gestures and click/tap actions


You can’t rely on complex gestures as the only method of interaction. There must always be a fallback.

Outside of apps, touch gestures are often linked with browser behavior like scrolling and zooming. Remember this when you’re designing interfaces with advanced gestures. The browser’s native controls will always take priority and might cause gesture conflicts.

  • Avoid relying on complex gestures like drag and drop, pinch and zoom, and horizontal scrolling.
  • Always give an alternate fallback control that uses a simple tap/click action.

Styling and feedback


To make links ‘touch-friendly’, make sure they are obvious and not relying on hover states. Hover state styles should only act as a confirmation that an element is an active link.

Use contrasting colour highlights and changes in weight to make inline text links clear by default.

If you want to show when your pointer is touching, think about adding an underline or other subtle state to the mouse hover.

An example of a link with clear and touch-friendly styling

Touch feedback

You need to give touch feedback for interactive elements.

Adding ‘touch states’ can help an interface feel more responsive to someone’s actions. They give you a confirmation that something will happen, which is very important for when you have unpredictable loading times.

Make sure interactions have both touch states and hover states. These can be the same style.

Think about adding style to ‘touchstart’ events. This stops the browser waiting for your finger to be released before giving feedback.

An example of the default, touch and hover states of a button