What is studio culture?

Understanding the approaches, processes and tools we use to create a positive team culture.


BBC UX&D Staff
‘Studio Culture’ film made with Code Computerlove and Andy Davies

At the BBC, we have a large design team working in multi-disciplinary teams across the country. We strive to make this distributed community as strong, vibrant and collaborative as possible. This can be a challenge, but when we get it right, the reward can be seen in both the team and what we create for our audience. Over time, we’ve come to call this Studio Culture.

There are many ways in which we support our designers within the BBC, and we’re always looking for ways to iterate and develop these processes. As creative leaders at the BBC, we learn a lot from each other though the diverse range of experiences we have. We also understand that this is something that is important within the wider design community. We wanted to find out if what works for us works for others too, and if there was anything else we could learn.

We reached out and spoke to design leaders and creatives from AKQA, Co-op Digital, Google, and ustwo. We wanted to find out why building and maintaining the culture was important to them, what they’ve tried over time, what’s worked, and what they’ve learned.

We’ll be exploring some of the themes that emerged in more depth in future articles, from routine and tools, to sharing and collaboration. We’ll also be looking at some of what works well for us within BBC UX&D and also the other teams we spoke to.