Roxy Pope and Ben Pook

Roxy & Ben creators of SO VEGAN, launched their YouTube channel in 2016 aiming to make it easy for everyone to eat more delicious plants, so both people and the planet can thrive. They knew vegan food had a reputation for being bland and complicated – and they set out to debunk the myth, proving vegan recipes can be incredibly fun, simple and packed with flavour.

Since then, their videos have been seen by hundreds of millions of people all over the world. Their success meant they both quit their day jobs in the music industry and put all their energy into SO VEGAN. They continue to develop, film and edit their recipes from their cosy flat in Camberwell, south London.

Their first cookbook, So Vegan in 5, was a bestseller and is followed by their second book, So Vegan: One Pot Vegan.