The controversial breakfast Twitter can’t swallow

A cereal killer is on the loose. “There’s been a murder”, reported Yorkshire tea. Greater Manchester Police called it a crime of a “serious nature” and Virgin Australia are relieved for their “international borders being closed”. The heinous offender behind the fury is Weetabix, whose “criminal” tweet of a beans and bix breakfast went viral this week, and the reactions are better than we could have hoped for.

The tweet that sparked international outrage

February 9th had a peaceful start, cold with a hint of snow for many, but a dark and raging storm was brewing. By 9.38am pandemonium had set in when Weetabix tweeted a picture of baked beans on… bix.

“The most controversial food ever”

Food is provocative at the best of times, from the old-as-time jam-or-cream-first scone debate to Greggs’ vegan sausage rolls. But has this unlikely pairing taken the biscuit? Pizza chain Domino’s weighed in on the situation, referencing the ever-inflammatory Hawaiian pizza. “US: Pineapple on pizza is the most controversial food ever. Weetabix: Hold my spoon”, tweeted Domino’s UK.

If you weren’t sure which was worse, the UK Twitter account from games console Xbox settled the debate by launching a new real-life level. “Rare achievement unlocked”, it said.... “Literally the worst thing we’ve ever seen”. We thought this too, but we didn't know what was to come...

Shaking UK-US relations

The union of the two brands was questioned by the US Embassy in London’s Twitter account, which stated this special relationship was “not the US-UK collaboration” they “were hoping for”.

“Strong opinion from the nation that makes tea in a microwave”, clapped back the British Embassy in Washington, referring to a viral video in 2020 of an American TikTok user sharing her ‘British tea’ method. (She also puts the milk in the water before the tea bag, but we won’t open old wounds by rehashing all the gory details).

Jackie Weaver lives on

A viral Zoom meeting from Handforth Parish Council shook the UK this month and the shockwaves are spilling into Weetabeanz gate. Breakthrough star of the year, Jackie Weaver, rose to fame for keeping her cool in said call, when one member barked the now-iconic line “You have no authority here, Jackie Weaver”, which Sainsbury’s took inspiration from for their hilarious response. Jackie removed the nay-sayer from the call, applauded by her new fans... and Heinz, apparently.

How about a gravy-filled doughnut?

The novel duo sparked global debate about which other foods could join forces. We felt for the Food Network UK when it tweeted “NO. STOP IT.” to pretty much all of the below suggestions…

A gravy-filled doughnut

A slathering of Marmite?

Making an already ‘love it or hate it’ food more divisive, Marmite has made its way onto “buttered bix”. Is this just a giant Twiglet?

Pot Noodle on toast?

Baked beans bring the realities of student living screaming back. Are you even a real student if you’ve not tried beans on absolutely everything? The University of Suffolk know what we’re talking about, as their expectations vs reality tweet shows.

When Pot Noodle joined in on the fun and asked Warburtons for a collaboration, we could almost hear the crashing of pots and pans in student kitchens far and wide. “We’ll bring the toastie, you bring the noodle”, Warburtons replied to Pot Noodle’s suggestion.

It’s not the first time an odd Weetabix topping has occurred…

Apparently these shenanigans have been going on for decades. Twitter user Emma Crawley (aka @Chocmonster, solid name) shared an image of a recipe for bacon fat and cauliflower bix, estimated to be from the 40s-50s! Baked beans isn’t sounding so bad now, is it?