Section 17: Interacting with our Audiences

The Interactivity Technical Advice and Contracts Unit (ITACU)


The Interactivity Technical Advice and Contracts Unit (ITACU) is a specialist unit which provides advice on all technical aspects of running a competition, vote or award on any platform and in particular in the use of premium rate telephony.

ITACU contracts telephone service providers and verifies those providers' processes.  The unit also provides legal advice and terms and conditions for competitions and votes.  ITACU does not offer editorial or editorial policy advice but it liaises closely with Editorial Policy.

ITACU does not advise BBC Worldwide.  Whenever ITACU is referred to throughout the Editorial Guidelines, BBC Worldwide should consult BBC Worldwide Commercial Policy in the first instance.

(See Guidance: Audience Interactivity)

(See Also: ITACU )