Section 14: Editorial Integrity and Independence from External Interests
We must be independent from outside interests and arrangements which could undermine our editorial integrity.
We must not endorse or appear to endorse any other organisation, its products, activities, services, views or opinions.
We must not give undue prominence to commercial products or services.
There must be no product placement in programmes.
On-air and online credits must be clearly editorially justified.
We must never include a link on a public service website or within the editorial content of a commercial site, in return for cash, services or any other consideration in kind.
We must not unduly promote BBC commercial products or BBC-related commercial products and services on our public service outlets.
- Mandatory Referrals
- Product Placement
- Product Prominence
- Free and Reduced Cost Facilities, Products and Services
- Online Links to Third Party Websites
- Logos and Credits Online
- BBC Commercial Channels, Services and Products
- Game Shows
- Advertising and the BBC Brand
- BBC Support Services
- Guidelines for BBC Commercial Services
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