Appendix 5: Guidelines for BBC Commercial Services on Editorial Integrity and Independence from External Interests

Promotional Material or Stories Supplied by Outside Bodies

4.7 

We must select and cover stories for our own independent editorial reasons and be on our guard for "spin" from outside bodies and commercial companies who may also try to place stories across our services in a short space of time.

We must ensure that when a product, service or organisation is named in a news report or factual content it is clearly editorially justified.