Appendix 5: Guidelines for BBC Commercial Services on Editorial Integrity and Independence from External Interests

Principles

2.1

We must be independent of arrangements which could undermine our editorial integrity, independence or impartiality.

2.2

Advertising should not give the impression of BBC endorsement of the advertiser.

2.3

Advertising and sponsorship arrangements should not undermine the value of the BBC brand.

2.4

There must be a clear distinction between advertising and editorial content.

2.5

We must not give undue prominence in our editorial output to commercial products or services.

2.6

Any permitted product placement must not undermine the editorial integrity of the programme, channel or service.

2.7

There must be no surreptitious or subliminal advertising.

2.8

Under no circumstances should anyone working for the BBC or BBC commercial services receive personal benefits from suppliers, or accept goods or services as inducements.