Appendix 5: Guidelines for BBC Commercial Services on Editorial Integrity and Independence from External Interests
We must be independent of arrangements which could undermine our editorial integrity, independence or impartiality.
Advertising should not give the impression of BBC endorsement of the advertiser.
Advertising and sponsorship arrangements should not undermine the value of the BBC brand.
There must be a clear distinction between advertising and editorial content.
We must not give undue prominence in our editorial output to commercial products or services.
Any permitted product placement must not undermine the editorial integrity of the programme, channel or service.
There must be no surreptitious or subliminal advertising.
Under no circumstances should anyone working for the BBC or BBC commercial services receive personal benefits from suppliers, or accept goods or services as inducements.
- Mandatory Referrals
- Advertising and Sponsorship
- Product Placement
- Product Prominence
- Personal Benefits
- Free and Reduced Cost Facilities, Products and Services
- Media Facility and Fact Finding Trips
- Promotional Material or Stories Supplied by Outside Bodies
- Game Shows
- Advertising and the BBC Brand
- Television Programmes made by BBC Worldwide Production Offices for Third Party Channels
- Online Links to Third Party Websites
- Logos and Credits Online
- Online Support Material
- Appendix: Restrictions on References to BBC Commercial Products, Services and Channels on Licence Fee Funded Services
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