Appendix 5: Guidelines for BBC Commercial Services on Editorial Integrity and Independence from External Interests

Logos and Credits Online


Editorial references to companies or other organisations on BBC websites should not normally contain any use of their logo.  Use of commercial logos in the editorial content on BBC sites must be editorially justifiable. The BBC seeks to offer fair and appropriate credits on BBC websites.  We normally give production credits, credits for the supply of material by third parties, credits for some outside events and credits for some software providers.  On occasion, it may also be appropriate to credit outside information for reasons of transparency.

Any credits are given at the BBC's discretion.  In addition:

  • they should be editorially justifiable.
  • they should not be unduly prominent.

Caution needs to be exercised over third party logos, which should only be used in specific circumstances.