Appendix 5: Guidelines for BBC Commercial Services on Editorial Integrity and Independence from External Interests

Advertising and the BBC Brand

4.9

Commercial advertising, promotion and press releases by outside companies should not give the impression of BBC endorsement, and should not "pass off" BBC programmes. It is important that any partnership arrangement involving an outside company does not suggest BBC endorsement of the company's products or services.

We should not normally allow the BBC name, logos, titles, channel names, programme titles, formats or characters to be used by commercial advertisers.  Any exception must be in accordance with the BBC Fair Trading Guidelines.  Advice is available from Editorial Policy and BBC Worldwide Commercial Policy and Head of Legal Global News.