What does the image represent in the context in which it is being used? When and where the image was taken may be a relevant factor. Who or what is featured or identifiable?
Who is the image of and is their age and/or vulnerability an issue? The issue of consent may need to be considered. On occasion an image can identify someone e.g. a car number plate or the inside/outside of a person's home.
The role of when to anonymise an image. The reason for this could vary from someone being vulnerable to avoiding a contempt of court.
Images can be very powerful and consideration should be given to harm and offence in relation to audience expectation.
A revealing image could also raise privacy issues where there is a legitimate expectation of privacy. This is both a regulatory and legal issue.
Sensitivity surrounding the use of an image should be taken into account as well. In particular in relation to religion and minority groups. Care should be taken not to reinforce stereotypes.
Product prominence will apply to images and stills in the usual course of how this restriction operates.
Images and their use sometimes raise legal issues; defamation, contempt of court, copyright and/or privacy. The relevant BBC lawyer should be consulted. Images of BBC presenters and contributors should show them complying with relevant health and safety requirements, e.g. wearing a seat belt.
Pictures sent by Press and Promotion should consider the various ways the media can utilise the pictures and the fact that they may be viewable at any time. In addition to this consideration should be given that the context of the image will be lacking and if it is a powerful image and the impact can be greater.
Legal issues regarding images should be referred to the relevant BBC legal department.