No web pages on licence-fee funded services may be sponsored.
Any content that is re-used in programme support material should not be used in a manner that alters the intended meaning or that causes harm and offence because it is being used out of the original context.
Any untransmitted or specially shot material should be suitable for the BBC brand, the programme brand and its values and the audience expectations of that programme brand.
Where a consumer programme reviews a product or service, it may be editorially appropriate for the online support page to give non-promotional details of the products reviewed.
The BBC should never promise to feature a supplier's details online or in print in return for getting free or reduced cost goods or services for the programme.
The creation of any support materials for independent programmes, including website content on bbc.co.uk, must be carefully thought through and agreed with the independent producer in writing.
The audience should not be confused about whether a site is a BBC public service one or a commercial website created by an Independent. They should be able to appreciate fully and understand the public service programme without having to access a commercial website for untransmitted or specially shot material.