The National Lottery is an institution which is regulated by Act of Parliament. It interests millions of people who either buy lottery tickets or who are recipients of Lottery grants and the BBC covers National Lottery draws as a service to its audience.
All on-air trails for BBC coverage of National Lottery draws or for programmes which include Lottery draws should be promotions for the BBC coverage or for the programme. They should not be promotions for the National Lottery itself or promote the purchase of lottery tickets. Trails should not include Lottery logos in their graphics. There should be no use of Lottery advertising slogans, the music from adverts or any other elements of Lottery advertising or any advertising undertaken by the Lottery Operator, currently Camelot. Lottery tickets or cards must not be shown in trails.
Lottery Programmes and Coverage of Draws
We should not use elements of Lottery advertising campaigns or Camelot advertising campaigns in our coverage of Lottery draws or in programmes which include Lottery draws.
Official National Lottery logos may appear in the National Lottery draw area on the machines themselves, on the stand on which they are placed or on the immediate backdrop to the machines as these are elements of the draw itself controlled by the Lottery Operator. However, to ensure that there is no undue prominence, all use of lottery logos which may be shown on air must be formally agreed in advance with the BBC.
No lottery logos or elements of them should appear elsewhere in a Lottery show. There should be no use of lottery logos on the programme set or in superimposed graphics. However, in some cases, with the approval of Chief Adviser Editorial Policy, there may be some use of lottery logos in the graphics showing winning numbers. The specific graphics for the National Lottery Awards or any other National Lottery outside event covered by the BBC will be agreed with Chief Adviser.
In order to avoid directly promoting the purchase of Lottery tickets or cards, BBC lottery programming should not show Lottery tickets or cards on air and should not give details about how and where they may be purchased. It may, however, be acceptable in some cases for the mechanism of Lottery draws to be explained on-air in a non promotional manner. Some indication may be given of the chances of winning a prize. Though the term "National Lottery" may be used on air where appropriate, there should be no on-air credits for the Lottery Operator in any programme which includes National Lottery draws. Any exceptional on-air reference to the Lottery operator should be for sound editorial reasons and agreed with Editorial Policy.
The prizes for the National Lottery draws which are covered by the BBC are provided by the National Lottery prize fund. Apart from the prizes for the National Lottery's own draws or games, any other prizes offered as part of a programme including Lottery draws must be provided by the BBC. The National Lottery Operator's promotional budget should not be used to pay for any BBC programme prizes. The BBC will pay for the expenses of any programme contestants who take part in BBC game shows which include Lottery draws.
Purchase of a lottery ticket must not be a pre-requisite of being on a lottery show and the audience of a BBC lottery programme must not have paid to attend or take part in the show.
Children under sixteen should not be in the studio audience for lottery programmes and lottery programming should not be specifically aimed at children under sixteen. However, in some cases children under sixteen may be present at National Lottery events held at outside venues which the BBC covers, such as the National Lottery Awards. For example children might be present when an award is granted to a National Lottery project which helps children.
The Lottery Operator is responsible for the costs of running and administering Lottery draws and the provision and maintenance of all necessary equipment. Apart from the draw section of the show, the BBC must pay all programme costs. All content for Lottery shows must be agreed by the BBC. However, for National Lottery events held at outside venues which are covered by the BBC - such as the National Lottery Awards - the event may be funded by the National Lottery, but all broadcast costs must be met by the BBC and the content of the event must also be agreed with the BBC.
The BBC retains editorial control over all BBC programmes, on-air coverage and trails which include National Lottery draws or games. The BBC retains right of approval over all promotional material or activities bearing the BBC brand or featuring BBC programmes which carry National Lottery draws or games.
Use of Library Pictures of Lottery Programmes
Programmes apart from those covering Lottery draws, may wish to carry items about the National Lottery. However, it is important that programmes or news bulletins which are illustrating stories about the lottery itself do not confuse the lottery with a BBC programme which contains the draws. The Lottery itself is a matter for government, the Lottery Regulator and the Lottery Operator. Programmes which cover Lottery draws are a matter for the BBC.
Programmes or news bulletins wishing to illustrate stories purely about the Lottery itself should, therefore, not use library pictures of Lottery programmes beyond shots of the draws. They should not use pictures of the presenters or titles, or use the title music without consulting Editorial Policy. They should also consult the Programme Legal Advice Department who will advise on legal restrictions concerning pictures from Lottery programmes and the use of the Lottery logos.