The model of informed consent comes from medical practice. It encompasses freewill, capacity and knowledge. The individual concerned needs to have the capacity to come to a freely made decision, based on sufficient knowledge for them to come to a properly informed decision to agree or refuse. For the BBC therefore, achieving informed consent requires a potential contributor to be in possession in of sufficient knowledge about our plans for a reasoned decision to take part in our content.

The term 'contributor' covers a wide range of people taking part in content under very different circumstances. Therefore they have very different needs. Varying levels and types of knowledge will be required for an informed decision to be possible.

Before they participate, contributors should normally know:

  • Why they are being asked to contribute to BBC content and where it will first appear
  • The context of the content
  • The nature of their involvement.

The more significant their contribution, the more detail we should provide.

(See Editorial Guidelines Section 6 Fairness, Contributors and Consent 6.4.1)