Programme websites: online promotion

Please note programme websites and BBC iPlayer are populated using the standard set of publicity clips, stills and billing information all productions are required to deliver to the BBC as detailed on the Programme production agreement. They therefore only need to be delivered once. Information about the specifications and delivery methods for these assets can be found on the Publicity page.

Every BBC programme has its own webpage on which is automatically created seven days prior to the programme transmission. These are sometimes referred to as programme pages or programme websites. Programme websites are a great way for audiences to find out more about programmes, and getting the right information on there in good time will ensure audiences get the most from the programme.

For Children’s programmes please contact the

If a production has additional deliverables or information which might work well for the programme website, please email the Programme Page team to discuss. These might include: additional cast and character profiles, music track lists, behind the scenes or additional footage, information or support.


Programme clips

A clip should be published for each programme as part of the standard production deliverables to populate the programme website and will appear there in perpetuity. They can also be published to expire at a certain date if rights do not permit it to be made available in perpetuity.

Programme clips and the associated compliance information should be delivered to

Please see the Publicity page for the technical requirements for clips.

Please see the Compliance for TV and online page for information about complying clips.


Programme images

The productions standard image deliverables are also used to populate programme websites and BBC iPlayer.

Please see the Publicity page stills section for technical and delivery information for programme images.

If an image has been incorrectly used or is missing from a programme website please contact


Billings form

The Billings form is part of the standard production deliverables. The information provided in this form appears on the programme website and helps make the programme findable in search. Please note the standard Billings form should continue to be used for iPlayer exclusive content.

Please see the Publicity page to download the Billings form.


Action lines, editorial/legal notices

Helpline information related to programme subject matter or editorial policy/legal notices can also be added to the programme page. 

Find out more on the Production resources page.



For information about a programme online please email

Please deliver all clips and paperwork to

Find out more about compliance for clips on the Compliance page.


Social media activity around programmes policy

Please see the Policies page to download guidance. 


Audience interactivity 

Please see the Policies page for guidance.


BBC Three delivery

Find out how to deliver short-form content to BBC Three on the Short-form and newform delivery page and find out more about the overall editorial priorities for BBC Three across genres can be found on the BBC Three commissioning page 


BBC iPlayer delivery

BBC iPlayer Exclusive and Premiere programmes and all associated paperwork and assets should be delivered to the same requirements as a linear transmission and by the same methods. Please see the delivery timeline for full programme delivery details.


Red Button delivery

Please see the Red Button delivery page


Clip compliance

Visit the Compliance page to find out more.