Despite a backdrop of improved living standards and a faster pace of life, people in Vietnam notice changes in their environment such as erratic rainfall and rising, more extreme temperatures. For some, these changes are having an impact on their lives now: in rural areas farmers describe new difficulties in planting and harvesting crops. Others describe less direct changes in their lives, particularly new concerns about health and, in cities, increases in power cuts.

Vietnamese people are very aware of what climate change is, so much so that many reported that they are already taking action in their daily lives to respond to and anticipate changes. But others, particularly poor and isolated people, struggle to act and need urgent support, with some reporting that they are simply unaware of and unaffected by climate change.

The Vietnamese government, civil society organisations and media have been relatively successful in communicating about climate and development issues. Although communication is already helping people take action to respond to the impact they feel, opportunities remain to reach more people with information tailored to their situation based on real, successful examples. While television is most-accessed form of media, Vietnamese people trust organisations, the government, high-ranking officials and people close to them to supply information. 

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