Bangladesh is one of the Climate Asia countries most vulnerable to the effects of climate change. While Bangladeshis are already used to facing cyclones and floods, they now also experience higher temperatures, lower rainfall and less predictable weather compared with 10 years ago. People feel that the effects of these changes on their livelihoods and health are being exacerbated by human activity such as migration to cities and fertiliser use. 

Widespread discussion of climate change in the media and through NGO interventions has led to a high level of awareness and knowledge of the subject. In Bangladesh, more than in any other country surveyed by Climate Asia, people feel that they need to take responsibility and are adapting how they live. At the same time, only 25% of people feel prepared for extreme weather events.

Moreover, the impact of changes in climate and people’s subsequent response varies considerably by division and between larger cities, smaller cities and rural areas. To deal with these different needs and responses, communication can provide relevant information that builds on people’s sense of their own responsibility for taking action. For instance, it can focus on people’s high levels of community engagement and co-operation to encourage discussion that will raise awareness, build information-sharing networks and showcase examples of good practice.

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