Welcome to BBC Branding site
The BBC brand is our most valuable asset, recognised worldwide for world-class programmes and broadcasting excellence. The BBC name and visual identity are critical to sustaining this recognition and as such must be used with care to protect the BBC's reputation and integrity.
Protecting our brand
As a public service broadcaster, the BBC is a content and service provider funded and owned by the British public, free from commercial and political interests. The BBC brand and other intellectual property assets represent and reﬂect the BBC's reputation for editorial integrity, impartiality, quality and creativity. Any use of our assets must be aligned to these values and follow the guidelines.
Can I use a BBC logo?
We receive a large number of requests from people and organisations that wish to use BBC assets (logos, copyright material and other intellectual property assets) for a wide range of purposes: for inclusion in ﬁlms, for charity fundraising, for website links, for testimonials and corporate publicity, and to illustrate stories in newspapers and books, to name just a few.
We consider any requests to use our assets providing they are consistent with BBC’s reputation and values.
Any use of BBC trademarks must be used with the BBC's prior written consent.
Can I use BBC Reith font?
To ensure correct and consistent use of BBC Reith, and avoid misuse of BBC branding, please comply with these guidelines.
You may only use BBC Reith if you have an agreement or other authorisation to collaborate with the BBC or BBC Studios. This may be as a broadcasting partner or co-production partner, event promoter, or as a customer of BBC Studios.
Guidelines for use of BBC Reith font
- You should refer to the relevant BBC style guide as supplied to you by the BBC to ensure the way you use BBC Reith is consistent with the brand guidelines. In some cases this means following a BBC template, in others it means creating artwork in accordance with BBC guidelines.
When not to use BBC Reith font
- The only thing that should not be featured in BBC Reith is when you are providing information in relation to any third party content, events or products, or an onward journey to a non-BBC destination of any kind.
- For example, this could include:
- how to buy a product from a third party (eg the website to visit, the address to send your payment to etc)
- how to attend an event at a third party location (eg location date, time and ticket information)
- how to watch content on a third party platform (eg when a third party’s social media post includes TX information).