One of the things I used to enjoy very much when I attended In The City in Manchester was the seminars and discussions during the day. Slightly hungover, sitting and listening to industry experts talking about the pertinent issues of the day - it was great.
I still remember in 2003 every seminar was covering how important MySpace was to musicians; how things change.
This weekend's Sŵn Festival is getting in on the act with daytime seminars on Friday and Saturday. They're in partnership with Welsh Music Foundation, are held at Chapter Arts Centre in Cardiff, and are free.
Here's what they say about each session:
Friday 22 October
Live Music: What needs to change?
A gathering of promoters, managers, agents, artists and venues among others, from across Wales and beyond, encouraging you to share any opinions, barriers you may have faced locally or nationally and any thoughts on how the live scene could work more effectively.
Do you work in live music... or want to? Are you in a band, looking to play more live shows? Trying to meet agents? Play at festivals? Find out where and when to play, how to identify and reach an audience, and how to retain a fan-base to grow future shows.
For Ignite Cardiff at Sŵn, quirky, short presentations already lined up include one-hit wonders, music t-shirts, Bollywood and a whole host of other musical treats from local musicians, web-heads and even Radio One DJ Huw Stephens.
Saturday 23 October
Ballad of Britain: The Welsh Chapter
Will Hodgkinson is a journalist, whose writing can be read in Mojo, The Times and The Guardian regularly, and an author with three books published. His latest, Ballad Of Britain, is a beautiful book looking at the history of folk music in the British Isles and seeing where it's at now, and documents Will's making of field recordings in an attempt to capture the spirit of the place and its people.
Music and the Mythic Image - Richard Parfitt
Music lecturer, solo artist, manager, former 60ft Doll, Richard J Parfitt has been of the music industry in various roles from the mid 80s. He's sold over a million records, co-written with Duffy, played all the major festivals and is currently senior lecturer in commercial music at Bath Spa University.
Lamacq's Mail Sack
At this special event, broadcasting legend Steve Lamacq returns to Sŵn Festival and goes through a week's worth of post, opening everything from unsolicited demos to the latest major releases and listens to them with you. A rare and surprising glimpse into how Lamacq - the nation's tastemaker's mind works. This is not to be missed.
You can reserve places by emailing firstname.lastname@example.org.