"I don't care where he was born. I just wish he would do something abut gas [petrol] prices," a man in Chick and Ruth's diner on the main street of Annapolis in the US state of Maryland told me.
That is the sort of reaction President Barack Obama hopes for. His message is that the fuss about where he was born is bemusing, puzzling, silly and a "sideshow" distracting from the huge economic issues facing America.
But Mr Obama had to kick over the sideshow if the customers at the diner were anything to go by. Most people I spoke had a hazy perception that there was something slightly untrustworthy about the document released by the Obama campaign two and a half years ago. Most thought this had dragged on far too long and deserved to be cleared up.
The argument that Mr Obama isn't eligible to be US president because he wasn't born in the US was once thought to be the preserve of the political fringes, those whose "birther" nickname equates them with the "truthers" who believe 9/11 was carried out by the US government.
But it was plonked centre stage by potential Republican candidate, billionaire property developer and TV star Donald Trump, who has said several times that he doubts Mr Obama was born in Hawaii and that he has put private detectives on the case.
Mr Trump was in New Hampshire today doing multiple stops in this key state. Mr Obama's press conference both stymies his big day and gives him even more publicity. Mr Obama's aim must be to make him look deeply unserious.
Many Obama supporters feel racism motivates the birthers - disbelief that a black man can be an American president. Some birthers are opponents who hate his values so much they think he must be un-American literally as well as metaphorically.
But there's no doubt his team has handled this appallingly.
When any citizen born in Hawaii requests their birth certificate, they receive exactly what the president received. In fact, the document posted on the campaign website is what Hawaiians use to get a driver's license from the state and the document recognised by the federal government and the courts for all legal purposes. That's because it is the birth certificate.
That appears to be true, and the Hawaiian authorities were apparently reluctant to publish the full thing. But what could be more delicious to conspiracy theorists than the existence of an unseen document that apparently the authorities were keen to keep from the full public gaze?
In Chick and Ruth's I found a full variety of views about the issue. A waitress said it was crazy that anyone ever doubted when Mr Obama was born, an older man still thought that his president may have been born in Kenyan and wanted to study the document. A younger man had no real doubts but thought this was overdue.
It may not go away. I have already had one e-mail from someone who said he had no interest in were Mr Obama was born but claimed the new document had been doctored.
But one thing is very clear. I was in Annapolis filming a story on the economy, and nearly every customer I spoke to ended up talking, unprompted, about the price of petrol. That was the real issue for them. Like the president, they regarded anything else as a sideshow, albeit an entertaining one.