Steve Jobs in 'tell all' book
When it hits e-book shelves, it is guaranteed to be a best seller. Next year a biography of the man who has arguably shaken up a few businesses and changed the way we think and deal with technology will go on sale.
Steve Jobs, the man who is known as one of the most secretive in Silicon Valley, has been co-operating with a biography of his life.
Steve Wozniack and Steve Jobs with the Apple 1 computer
"This is the perfect match of subject and author, and it is certain to be a landmark book about one of the world's greatest innovators," Jonathan Karp, publisher of Simon & Schuster, said in a statement.
"Just as he did with Einstein and Benjamin Franklin, Walter Isaacson is telling a unique story of revolutionary genius."
The biography will be called iSteve: The Book of Jobs. Its author , has previously written Einstein: His Life and Universe, Benjamin Franklin: An American Life and Kissinger: A Biography. Mr Isaacson was also a former executive at CNN and Time magazine.
Apparently Mr Isaacson has already carried out a series of interviews with Mr Jobs, his family, friends, colleagues and competitors. One report stated that he had even toured Mr Jobs' childhood home.
Fortune's Phillip Elmer DeWitt said when he was at the launch of the original iPad last year, he was surprised to see his former boss among the assembled journalists and analysts. On reflection, he said, the choice of Mr Isaacson as Mr Jobs' official biographer made perfect sense.
"The news came as no surprise to anyone who has worked with Isaacson. If there is one thread that runs through his long career in journalism and public service, it's his talent for spotting the most influential people in any room and finding a way to get close to them.
"Until Sunday's announcement, it wasn't clear to outsiders that the book was a sure thing. Because what Jobs gives, he can also take away."
"When Moritz reported, in Time's 1983 Machine of the Year cover package, the story of how Jobs' initially refused to acknowledge paternity of his first daughter, Lisa, access was abruptly cut off. Moritz had to finish the book without Apple's cooperation."
It is not the only book to have displeased Apple's chief. iCon: Steve Jobs, The Greatest Second Act in the History of Business, written by Jeffrey Young, promised "insider scoops and no-holds-barred style".
It displeased Mr Jobs so much he had all books pulled from Apple stores.
As with all previous biographers, Mr Isaacson has some great material to work with. From persuading his friend and Apple co-founder Steve Wozniak to design and sell one of the first successful personal computers to being ousted from his beloved company in a bitter power struggle only to bring it back from the brink of extinction. In his personal life there is the story of his adoption and his conversion to Buddhism.
Mr Jobs has long resisted the approaches of countless authors over the years to tell his story. The question has to be what finally changed his mind? As he endures a third leave of absence from Apple due to health issues in the wake of pancreatic cancer, perhaps he is beginning to fear his own mortality.
There is little doubt that iSteve will make fascinating reading. The fear will be, given Mr Jobs' famed need to control everything down to the last detail, how true a picture we will get of the man who has reversed the fortunes of Apple and turned it into the most valuable technology firm in the world.