Campbell advises South Africa's spin doctors
South Africa's notoriously thin-skinned government spin doctors are being given a little coaching by the Gordon Ramsey of the trade - Tony Blair's former press secretary, Alastair Campbell.
Alastair Campbell had a troubled relationship with some of the British media
His advice - get used to it, and "be a bit more chilled."
"Stay calm in a crisis," he urged his South African colleagues, at a formal dinner on Monday night.
"When you've been called Hitler or Goebbels or Rasputin, there's no question capable of upsetting me."
As for the robust media criticism constantly directed at the government and the ruling ANC, "I don't think you have it as bad as you think you have it," he said.
"It's the one between what the media says and what people actually think about their lives."
True enough - but the real and widening disconnect here seems to be between the government and the people. The ANC may keep winning - but watch the turnout for May's local elections.
Interestingly, Mr Campbell waded - as perhaps only an outsider can - into a delicate subject that the authorities here seem barely able to even mention, let alone plan for properly: The handling of Nelson Mandela's eventual funeral arrangements.
"It will be a huge moment for the country and the world," Mr Campbell stressed, urging the government's communication officials to see the event on a par with last year's World Cup - and as an opportunity to showcase the country and its extraordinary history.
His advice seemed to go down well at the dinner.
Will - or should - any of it rub off on the government spokesman, Jimmy Manyi?
He's a man who, much like Mr Campbell towards the end of his days at Number 10, has a habit of being, rather than making, the headlines.