BBC News online coverage of prime-ministerial debate (2)
As parties and pundits pick over the last of the three prime-ministerial debates broadcast last night, we've taken a quick look at viewing figures.
As we've reported, an average audience of 8.4m people watched the BBC's debate on the economy, according to early overnight figures.
Online, it looks from our provisional figures as though we had around 3.2m UK unique users visiting the BBC News website yesterday and just under 3m internationally. The live coverage page on the build-up and the debate itself received around 850,000 UK pageviews and the live stream had over 350,000 plays - more than either of the previous two debates.
We made it available to other sites too - including several UK newspaper sites, Yahoo, Fox News and the New York Times. Following the debate there's an on-demand version also available to embed. On our own site, we're currently linking on the front page to a searchable video and transcript of the debate.
Alongside the video last night, we provided rapid updates via Twitter and our live page from BBC correspondents because we see them as a valuable extra element. In fact there are a few things which can come together for a live event like this on the web; getting the ingredients right, and laying them out clearly, is an interesting challenge.
Some of the ingredients might be:
• the live video stream of the event, assuming there is one
• a stream of rapid updates in text - these also work well on mobile and for anyone who can't see the video
• snippets of quick analysis and explanation by experts from the BBC and elsewhere
links to interesting or useful content elsewhere on the web
• the key points boiled down: facts, figures, statistics
Another could be the ability to discuss the event with your friends on the same page, or to see what others are saying. And what about the ability to vote or register instant feedback? Would that ever be relevant for you when following news events?
Maybe if we included all of these things, it would just be too much. After all, you're trying to focus on the actual event. What's the right mix? What do you look for when you're following a big event online?
Steve Herrmann is editor of the BBC News website.