BBC News on iPhone
Our Future Media boss Erik Huggers made it clear today that our BBC News and BBC Sport services will be the first official BBC apps to launch on the iPhone.
If you want to see a demo of the BBC News app, David Madden, exec product manager from our mobile team, can walk you through.
This is an exciting development for us and a natural progression after providing the best of our journalism - news, sport, weather, travel - on mobile devices for the past 10 years.
Our approach has always been simple: web equals mobile; mobile equals web. If we have made great content for our websites - with your licence fee money - then mobile is just another platform to make it available to you.
The rising audience numbers for our mobile content show that our users appreciate the service and expect to find it when they are on the move - or on the touchline, or on the sofa.
The applications unveiled by Erik will provide a slicker way to access our existing content on smartphones, with a real focus on the distinctive, original content we have on offer.
This includes breaking news from our journalists across the UK and the world, embedded video on our local, national and international text stories, the best of the blogs from our leading correspondents, easy access to news podcasts, and a permanent link to watch the BBC News channel live.
There'll be lots more, and you'll be able to personalise the service so that the content you are most interested in rises to the top.
We will be developing the service over the coming months, on the iPhone and then for the BlackBerry and Android devices later in the year, and we plan to have an iPhone application for Sport in time for the World Cup.
As ever, your feedback will be invaluable. And, of course, if you are not part of the "smartphone set", you can still find the content via your mobile browser at bbc.co.uk/mobile.
It will certainly be a relief to have an official BBC presence on iPhone instead of the distinctly patchy unofficial "BBC" applications that some of you may have encountered in the past couple of years.
You'll no doubt continue to enjoy accessing news on the move from a variety of sources on your mobile, and we hope that will include the BBC.
Pete Clifton is head of editorial development, multimedia at BBC News.