Sound of 2010
For the past few years, the entertainment team on the BBC News website has been giving us a glimpse of the future (and allowing some of us to appear cool when talking to our children) by showcasing the next generation of music stars.
It's based on a list of the best up-and-coming artists, which is compiled by asking key music critics, broadcasters and bloggers to name their favourite new acts.
Their choices are meant to be based on one thing - quality. Not hype or size of record deal or what Simon Cowell might think.
The project has grown in scale over time. First was the Sound of 2003, won by the rapper 50 Cent and with around 40 pundits taking part. This year, 165 arbiters of taste contributed tips to the Sound of 2010.
A longlist of 15 was published in December, the top five acts are being revealed all this week and it has become a much bigger project that stretches far beyond its home on the website.
One of the advantages that has come from bringing TV, radio and online together with multimedia planning and reporting has been our ability on the website to reflect the very best of the journalism from right across the BBC's broadcast outlets.
It is great to see it working the other way around too - when an idea that starts as an online project grows into something bigger.
As well as the interviews and music videos from the artists which we are running on the website, digital radio station 6 Music is on board with many of the artists in session on Lauren Laverne's mid-morning show all week, podcasts profiling each act and a show dedicated to the list on New Year's Day.
E24, the entertainment bulletin on the BBC News Channel, is running video interviews every day this week, while the winner will be on the BBC One Breakfast sofa on Friday.
The top five artists are also being interviewed by Victoria Derbyshire on 5 live, while on Radio 1 Annie Mac focused much of her Sunday night Switch show on the list, and Zane Lowe and Nihal are joining in by picking over the top five.
It all adds up to lots of exposure (and indeed expectation) for some of the most interesting emerging artists.
This kind of prediction is an inexact science, but Entertainment reporter Ian Youngs, who thought up the idea in the first place and has developed it each year, says the lesson from previous years is that this is a popular way to find out about some of the best new talent, and that if the acts are any good, they will thrive.
Over the course of this week, and then the rest of the year, you'll be able to make up your own minds about whether you like them or not.
Steve Herrmann is editor of the BBC News website.