From Friday, you might notice that on the front page of the BBC News website we will be having a regular reminder of the number of days that our Gaza correspondent Alan Johnston has been missing. It's a message which you are more and more likely to come across as you surf around the internet, thanks to the help of an increasing number of people who want to show their support for Alan.
Earlier this week my colleague Jon Williams invited anyone who runs a blog, website or web page to use a button in support of Alan. More than 150 sites have so far pledged their support - and that's just those we know about. If you want to do the same, you can find out how here.
At the same time, more than 40,000 people have signed our petition online to call on everyone with influence to increase their efforts to ensure that Alan is freed quickly and unharmed. To add your name too, go to this page.
UPDATE 25 April: More than 50,000 names have now been added to the petition. Thanks to everyone who has joined in.