Our commercial 24-hour global news channel is now available in over 280 million homes with a weekly audience of 65 million. But it's nearly all been for an English-speaking audience, up till now.
I've just spent a couple of days in Athens promoting a new deal between World and SKAI, a major broadcaster in Greece which reaches every home in the country. It's an amazing arrangement.
They take two World bulletins everyday and have a team of producers, editors and translators to dub our bulletins into Greek and re-broadcast them within three hours.
They have a state of the art newsroom, plush editing suites and frankly, studio facilities we would kill for.
Best of all, SKAI is anxious to practice the BBC's journalistic values which are well known in the country thanks to the World Service radio's Greek Service which closed a few years ago.
It's fair to say that Greek broadcast media has played by 'Australian rules' up till now, ie anything goes. Legal and editorial guidelines are something for academic study only. SKAI want to change that.
They do occasionally have problems with the translation though. Last week they spotted at the last minute that 'tourist' attacks in Iraq should have been 'terrorist' attacks.