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The Archers gets a new look

Radio 4

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We’ve updated The Archers’ online look to reflect its place in the ever-changing landscape of contemporary rural Britain.

With a combination of different images we can now give a more vibrant impression of the drama, keeping it far closer to the seasonal calendar of Ambridge. Expect to see The Archers’ visuals change with the seasons.

More and more listeners are discovering The Archers online and through social media and the updated imagery is designed to appeal to old and new listeners alike.

It’s been a labour of love to find a visual expression of the long running drama that doesn’t give too much away but hints at the drama, excitement and comfort in spending time with well-known characters.

Thanks are due to the photographer for tramping the fields and farmyards to get the right pictures to properly depict Borsetshire life, and to the designers who have worked hard to bring the whole thing together.

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