- 13 Mar 08, 16:37 GMT
Riccitello is quite a robust character and his line to Take Two shareholders on the purchase was quite clear:
Accept our generous offer now, don't be blinded by the impending release of GTA IV, and just think what Take Two's share price will be if we walk away.
For shareholders there's a real dilemma - if they wait and see what happens post GTA IV, the shares might very well rise but there may never be a buyer quite like EA.
Riccitello was keen to portray EA as stable, in comparison to the rocky roads trodden by Take Two over the last few years.
"This is a company that had large number of travails over years – financing issues, regulatory issues, legal challenges. It’s been a tough slog.
"EA is a bastion of stability in comparison. We have a very strong global publishing organisation that we think can do a better job of selling the games of those great creators."
He laughed off suggestions that EA was the Microsoft of games.
"80% of what we sell is product we didn’t have a year before. We make product every year that has got to stand up to competition in the market place.
"The number one group in headcount in our industry is artists. There are parts of our organisation where if they wear a shirt and don’t have a tattoo they are unusual.
"At Microsoft I’ve yet to meet anyone without a shirt and with a tattoo."
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