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Changes to the BBC Sport website

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Ben Gallop Ben Gallop | 06:06 UK time, Wednesday, 1 February 2012


This entry is now closed to comments. Ben has written a new blog responding to some of the initial feedback. It can be found here.


Posting this as a re-comment but also adding here to highlight to new visitors to the blog-

I just want to reassure all commenters, that we are listening to all feedback - from a number of sources not just this blog - and will be collating and assessing to help us inform the decisions we take on how best to fine tune the new-look site.

Far from ignoring feedback, we are reading every comment posted on this blog, and in Cait O Riordan's blog, and really value your feedback, either here or via the survey linked in the original post.

There are some very clear themes that have come through which we will be investigating further - some of the obvious ones being our yellow banners, journeys to football statistics and the formatting of the stats themselves.

Those comments which highlight specific user issues are particularly useful - as I said we are taking in all your comments and assessing but we cannot respond individually to them all.

For those asking about testing, we conducted user testing and other research, for example a survey of 2,000 people, at various stages of the project and will continue to thoroughly test any planned changes before pushing them to live, so hope you can appreciate we won't be making any rushed decisions as the new site beds in and we take a sensible period of time to gauge things properly.

Thanks, Claire


You will notice that we have begun the process of relaunching the BBC Sport website. Today, February 1 2012, marks the start of a significant piece of work that will see us completely overhaul our online service - the first time we have done so since 2003.

The timing, of course, is no coincidence. We are making these changes to put us in the best shape for one of the busiest years of sport in the BBC's history, which will culminate in the London Olympics, our biggest event yet.

The changes are in response to audience feedback and research. Clearly a huge amount has happened on the internet since that last re-launch in 2003. Our audience has grown significantly over the years, but the website had not been updated in corresponding fashion.

The changes we are implementing now are significant and go beyond a mere 'lick of paint' - they are designed to give us the tools we need to provide more effective coverage of sport and to get people to the content they want.

What this relaunch is not, is a change to what we cover. You can expect the same level of coverage from us, as we look to capture the biggest live events as they happen and bring you the latest news and analysis from across a range of different sports.

New-look homepage

BBC Sport's new homepage as per the February 2012 relaunch

So what is changing? In headlines terms we are introducing:

• A new navigation
• An updated look and feel
• Wider pages
• More prominence for live coverage
• Better connections to the rest of the web.

But before I get into some of the detail around the redesign, it's worth stressing that today is only the start of this process: we have changed the Sport homepage and some of the sections that command the most traffic, but there is a significant amount of technical work involved and it will take time to change all of the site to the new look.

My colleague in BBC Future Media Cait O'Riordan has written more on those technical aspects of the project.

So, with the Olympics approaching, we will also be bringing in new sections and content to boost our coverage of the London Games - hot on the heels of the newly-revamped BBC 2012 site. Meanwhile, away from the main website, we will also be making significant improvements to BBC Sport's mobile and connected TV services - so keep an eye out for those developments in the months ahead.

In terms of some of the specific changes to the website, here is more detail on a few of them, which hopefully explains what we are doing and why we are doing it...

1. Navigation

Let's start with the navigation - this is one of the most obvious differences with the new site, which involves switching from a vertical to a horizontal list of sports.

This is in line with the rest of BBC Online - and indeed with virtually all other major sports websites. By doing this we are simply giving ourselves more space to work with on the page - a more expansive canvas, if you will, for us to use for our coverage.

It means we can be more visual and can give more prominence to video, which (as the continued growth of BBC iPlayer shows) is an increasingly important element of the web output for a broadcaster like us.

The previous site had a long list of sports on the left-hand side of the Sport homepage. But crucially that was the only page that did so.

With more and more people bypassing that front page and coming straight to specific pages deep within the site (via search engines, links from social networks and other recommendations from friends) we needed a way to guide them around the rest of what we have to offer.

So the solution is a horizontal navigational bar. The key thing to note here is that, once the redesign is complete, for the first time there will be a link to every sport section at the top of every page on the Sport website.

Our audience research and user testing indicated we needed to keep this horizontal list of sports concise - the longer it is the more confusing it can be.

Our list of sports is based on those areas of our website that generate the most content and which drive the bulk of our day-to-day traffic: so football, Formula 1, cricket, rugby (union and league), tennis and golf; along with our editorial priority for 2012, the London Olympics; plus a link to 'more sports'.

It is worth stressing the purpose of this section of it is not a promotional area, it is a way of navigating around the website. It is not designed as a hierarchy; it is a tool to allow people to find the content they want. All sections of the site are now contained within one single strip. So you should be able to find the right sport wherever you are on the site.

The 'promotion' of sports will happen elsewhere on the site - particularly on the BBC Sport homepage, which, with its new lay-out will allow us to properly showcase key events, stories and features from across an array of sports.

2. Live sport

When we started covering sport on the BBC website - first for the football World Cup in 1998 and then with a specific sports site in 2000 - our coverage was based around news 'stories'. The look and feel of the site reflected this focus on self-contained text stories, each with a beginning, a middle and an end, and in this respect we were just the same as the site from which we had grown, BBC News.

However, the internet has transformed the way sport is covered. The dynamism of the web, its multimedia nature, its connectivity and its portability have all demanded a different form of output. Technology and user behaviour have moved on massively since the early days of sports websites, which back then were little more than 'electronic newspapers'.

Live sport these days is covered in video, in audio; with text commentaries, live scores and rich data; through social networking and interaction. Our website, which generates its biggest spikes in traffic around the live events, frankly needed to be transformed to allow us to keep up with the needs of our audience and our ambitions for our coverage.

So the new-look site has live coverage at its heart:

• We have enhanced our scores and tables, making more of the rich data available to us;
• There are modules for live scores and stats on the homepage and each sports index;
• Our live event pages, which bring video and audio, audience interaction and text commentary together in one place, have been updated
• The new colour palette offers signposting for live content, with the use of blue labelling to highlight appropriate links

3. Other changes

Among some of the additional changes we are making are:
• New ways to better promote sport from the UK's Nations and Regions, including headline feeds and an area for radio commentaries on our homepage.
• A brand new section for England Sport, to complement our existing services for Northern Ireland, Scotland and Wales, which will capture the best of the distinctive output being produced by the BBC's network of local radio teams.
• And we are also launching new content for the website - including regular columns from former England captain Alec Stewart on cricket and middle-distance great Steve Cram on the Olympics ahead of London 2012. There will be more new features and columns to come as our big year of sport progresses.

The changing face of BBC Sport

BBC Sport launched its website in 2000 in time for the Athens Olympics, here is a screen grab from that summer

This is not the first time we have gone through significant change - and tellingly, we have tended to update ourselves around the Olympic cycle. If you're interested, here's how BBC Sport online has developed over the years:

Our first website looked like this in 2000 - a new site for a new millennium and, as now, a major Olympic year.

Then in 2003 we changed again to become less like a long linear list of stories, ensuring we were well set for the Athens Games in 2004.

In 2003 we relaunched the site, ahead of the Athens Olympics, dropping the yellow background for white

Another Olympics, Beijing, was the catalyst for further change in 2008 - when we responded to the rise in high-speed broadband connections and the growth of sites like YouTube to offer embedded video on wider pages.

The BBC Sport homepage in 2008, when we made some small changes such as adding embedded video and make more of live pages.

So that's how the website has changed over the years.

And here's a sense of how the audience has grown during the same period - to the extent that we now have around 11.5 million people in the UK using the BBC Sport website every week, with another 4.5 million coming from overseas.

Over that time the website has established itself as one of the central elements of BBC Sport's coverage, along with our TV and radio services. But it cannot stay still.

It is a truism to say that the web will keep changing: innovation is its lifeblood. Or, as the renowned digital commentator John Naughton recently put it, for the internet "disruption is a feature, not a bug".

We have to embrace change - but we need to do so in a considered way: by listening to our users; by researching and analysing; and by using our editorial, design and technical expertise to make the best decisions we can.

Graph showing the increase of average weekly browsers to the BBC Sport website from 2007 to 2012

That is how we embarked on this project many months ago - and it is how we will approach the next stage too.

The work is far from complete: we will review what we have done so far and make further changes if necessary, once we have had a chance to assess how the redesign is going. But we will take our time and will not be making knee-jerk reactions.

In that spirit we look forward to receiving your feedback on what we have done so far.

You can of course post your comments and questions here and you can also send your feedback - good and bad - via our internet survey.

And we have a page of Frequently Asked Questions which may also answer some of the queries you may have.


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  • Comment number 1.

    On a slightly technical note is there any reason why the URLs are instead of just which looks nicer. I'm sure when it was briefly on the beta sub-domain it was possible to remove the '0' and still see the same page.

  • Comment number 2.

    When you redesigned the BBC news site a year or two ago (?), you said that video content would eventually be updated so it was viewable on smart phones, specifically the iPhone. Now that has been done for the news site, are you planning to do the same for the new BBC Sports site as well? That would be great if you do.

    New design looks good!

  • Comment number 3.

    Like it, fresh and smooth to look around.

  • Comment number 4.

    Thanks alot for the updates.. the new page oozes class. However, there is too much yellow on the page, and dashes near the league table positions make the table more congested..

  • Comment number 5.

    To quote coldplay 'it's all yellow'. Too much yellow!

  • Comment number 6.

    Wait a minute...I'm just going to get my sunglasses.....Am I the only one who finds this website awful?

    Far too much garish yellow, it's too hard on the eyes. I expect that every new website takes some getting used to, but this seems totally unorganised and has far too much information crammed into it. At least if each user could customise what they wanted to see, would provide an improvement.

    Can I revert back to the elegant version used previously?

  • Comment number 7.

    Test batting averages on the cricket site refer to which series? KP is at the top, averaging over 100 in four tests. Does notsay where these stats come from.

    Far too much yellow.

  • Comment number 8.

    The new website is hideous; clunky interface, terrible colour-scheme, much too difficult to find what you're looking for. It was nice having everything on the menu to the left; now if I want to look at anything that isn't football, I have to spend ages hunting it down.

  • Comment number 9.

  • Comment number 10.

    Far too much yellow, looks cheap and nasty. Mind you I don't think it will matter what we think you just do what you want anyway, just like you did with the home page.

  • Comment number 11.

    URGH! The yellow is too much.
    Seriously - will have to stop using this site if all this yellow remains. Awful!
    It's so bad I haven't explored anything - had to leave in a hurry for the sake of my eyes. :(

  • Comment number 12.

    Any reason why on the HOME page the headlines are pushed down below the video links whilst on almost every top-line sports pages the headlines are in that second column at the top?

    First time I looked at the new page my instinctive reaction was 'where are the stories'? i.e. the headlines. Pulling them to the top of the page and increasing consistency would help.

    Secondly, I hope that today is an aberration. When going to the homepage I thought I had mis clicked and selected football.

  • Comment number 13.

    Found a few bugs this morning - have started tweeting them out to Stuart Rowson.

    Looks good - but what's being done to make all the flash content available on Apple devices?

  • Comment number 14.

    Wow! That certainly woke me up this morning.
    So the web page steam roller trundels on...and yet again you'd have been better getting the web designers guide dog do the work!
    Poorly conceived, badly laid out and horribly coloured.
    New site looks like a poor quality Daily Mail/MSN knock-off.
    I'm not 12 and doubt most of your diminishing viewers are either!

  • Comment number 15.

    I believe there is a fair amount of yellow to help with visual impaired people. Overall, great fresh look, still room for improvement so keep it up. Thumbs up!

  • Comment number 16.

    All I can say is "HORRID" what's with all the bright yellow, fix the Rugby League page as some of the team and sponsor information is incorrect. Also you should call it BBC Football not BBC Sport given the whole main page content. Lets hope the BBC News site doesn't go down this road as it looks very unprofessional. Very Disappointing....

  • Comment number 17.

    It is the content that counts and how easy it is to find that matters, not how it looks as far as I am concerned and in that sense ( and admittedly at first look ) the new site fails - mainly because the listing of sports down the left hand side has gone.
    Why bother employing people ( paid for out of the Television Tax) to waste time changing something that was fine to start with?

  • Comment number 18.

    Great Sport website, pity BBC TV has no live sport other than darts and snooker. All the cricket, tennis football seems to have been lost. Still - there are plenty of cookery competitions to watch.

  • Comment number 19.

    If this site is what you have deduced from user feedback then I'm really shocked. It's way too busy and not very easy on the eyes. Just like other comments too much yellow. I'm all for change, but only if it improves on the old site and delivers more features. I Think you've got this one wrong BBC.

  • Comment number 20.

    Everything Kihsotas said and more:
    Hideous; clunky interface, terrible bright yellow colour-scheme, stuff plonked all over the place, much too difficult to find what you're looking for. The Home page is 90% football. Large fonts for headlines sometimes overlaying the images. Text doesn't flow - it moves forwards and backwards across the screen to accommodate images and comments. Massive image of GOSSIP on the home page only takes you to football gossip. Pointless map of the UK you can't click on. Many more comments too numerous to mention. All in all an absolute mess. Looks like a child has designed it for an o-level project.

  • Comment number 21.

    The re-design is like an explosion in a web design shop. There's far too much happening on each page. Horrible.

  • Comment number 22.

    Looks like the page hasn't loaded properly and is using an emergency font! Too much yellow, can't see the headlines first, can't see a menu of sport anymore (was easily accessed down the left). Overall very poor. Looks like it's been copied off the red tops newspapers' websites, which are horrible too. I'm less likely to go to this site now. Bye

  • Comment number 23.

    Really liking the new sport pages, not sure about the yellow :) odd colour to use.
    Blue live labelling is a great idea.
    What I do like is all the info on the front page at a glance.
    Loads of interactive live coverage.
    Design Looks good on the ipad, but youve got flash video, please get up to date!

    Glad you have not gone down the carosel route that the dreadful homepage and olympic site has.

    Overall, keep up the great work you do at BBC sport.

  • Comment number 24.

    Fill in the survey, link is in the blog above. We know that the comments left here are read but not acted upon.

    Still have to ask who did they survey in the first place to come up with this lash up.

  • Comment number 25.

    What has happened to the sports web site? This is not a complaint because I do not like change because change is part of life and it helps us develop but I am afraid this is an own goal. Aesthetically its a mess and is now not comfortable to use or view. It is a poor man's Talk Sport site and I am afraid I will no longer be visiting the sports site not because you have changed but its not comfortable any more. It really is a mess unless its not finished yet! Anyway so long.

  • Comment number 26.

    Why, why, why does the BBC persist in believing that Sport = Football?

    As of this morning the only sports news on the main BBC home page is football (4 stories under the heading Sport and 3 under the heading Football) and unless you scroll down on the Sport page there is just one none-footbal story hidden away.

    The new pages are far too cluttered - some of us can read and don't necessarily want endless pictures filling the screen. We want to quickly see what's going on and then choose the stories to read in depth.

    As a result of these changes I am using the BBC website less and less and turning to other sites when it used to be my first port of call.

  • Comment number 27.

    Garish - Muddled - results all over the place - you had a brilliant site running for the last two years - now you have a muddled, jumble of information highlighted by the brightest colour scheme which is, in truth, hurtful to the eye. The "new" site is totally painful both in appearance and content!

  • Comment number 28.

    Must admit I'm not a fan of the new layout. I like the 'other sports' dropdown - it feels more inclusive of the previously "other" sports (they at least have quick access now). The layout itself feels cluttered and unorganised though - the impression is that everything's just been shoved in where there's room. Got to admit I'm not a fan of the colour scheme either!

    Have to agree with #26 too, even as a football fan. I realise football is the most popular sport in the country, but when the top half of the front page is basically dedicated to football and "Look at our new site!" while everything else is tucked away further down, it does feel very lopsided. At least in the previous layout, the quick links at the left offset any overwhelmingly football-oriented days.

  • Comment number 29.

    The YELLOW is far too bright and uncomfortable on the eyes please tone it down a lot or make it cream or a softer pastel shade

  • Comment number 30.

    One point, Football, Football, Football, how do I get rid of it? Despite the incessant coverage of this sport I do not personally know a single person who has actually been to a football match. Yes, lot's of people talk about it like they're experts, despite never having played it since they were at school, or been to a live match.

    I do not believe that football is as popular as is perceived by the BBC, and I for one don't want it on any of my sport pages never mind the Sports Home Page, please provide a means to personalise the site and let me get rid of it.

  • Comment number 31.

    What have you done with the BBC sports website ?
    I know the BBC has always had a strong football bias, but as I open up the new front page of the new site I see on my screen 24 articles associated with Football, 2 for rugby union 1 for tennis and a tiny one for horse racing!
    Then in your video explaining how good the new site is, you state that it is the best site for all sports.
    Why not just rename it the BBC football site.
    It was so much better before, so why on earth did you have to change it?
    Also agree, too much yellow.
    If it ain’t broken don’t fix it!

  • Comment number 32.

    I'm not normally one to comment on these sites, but, BBC you are driving me to Sky/Sky Sports! The BBC News new site and BBC Sport sites are aesthetically poor, do not give a good user experience, poorly laid out - I could go on. I'm afraid there is nothing positive about them. If it ain't broke.....

  • Comment number 33.

    PLEASE can we have the old format back or at least the option to display in the old format, I’ve only looked at a few pages and I’ve already had enough. It's harsh on the eyes, giving it a cheap and nasty feel. I find it more untidy and cluttered. It’s harder to find the articles that may be of interest. The reordering of the way the football results/fixtures are being display I find particularly annoying. If it's going to stay like this then I’m going to start using another site.

  • Comment number 34.

    So much better
    easier access, easy to spot something, bolder type,

    Sure there will be tweaks to be made but this is GOOD


  • Comment number 35.

    I've had a brief look but it appears that some of the Non-League football sections (namely Conference North and South) have not been transferred. Where am I going to get my Non-League fix now?

  • Comment number 36.

    Sorry, but this looks really cheap and nasty. The colours and 'layout' would be more suited to 'Hello' than sport. Kinda looks like you have thrown a bunch of stories on a page and just left them where they landed.

  • Comment number 37.

    There used to be a link under the list of sports to the Sports TV/Radio Schedule.

    Is that still around because it was very useful?

    Thank you.

  • Comment number 38.

    Congratulations on destroying your previously fantastic website which was most elegant and practical in terms of ease of navigation. I'm sure I will get used to it in time but what was the point? And more to the point, how much did it cost? What an utterly pointless pursuit. If something isn't broken then don't try to fix it.

  • Comment number 39.

    Sorry BBC but this site is rubbish I used BBC cause Sky changed theirs now you have done it back to Sky me thinks, the Yellow is to overpowering and takes over why change something that worked all for a two week event and at the licence payers cost

  • Comment number 40.

    Oh dear, oh dear, oh dear. I'll have to find a new website for my sports news and results. I've already had to abandon the BBC news site when that had its barmy update and now the sports pages have gone mad. Why do the BBC persist in ruining perfectly good designs and replacing them with extremely poor ones. The new site is very ugly, harder to navigate and presents information in a way which is far less clear than before.

  • Comment number 41.

    Just a quick reply to a couple of points;-
    #various commenters
    There has definitely been no change to our editorial agenda - we are still very much a general sport site, not football-specific, and we know our audience really value the breadth of our coverage. With this being the day after transfer deadline day and significant fixtures in the Premier League both last night and tonight, there's just quite a lot of football news about..
    The url now includes a '0' because the site is published across two publishing systems and we needed to have two separate urls related to each system (you will notice some of our urls contain the zero some do not).
    Re the rugby league section - we have removed the wrong team name, apologies.
    Yes we read all the comments left here - this is one of a various ways
    people will be feeding back to us (the survey you mention will be another one) so we won't act on every individual point but we absolutely will be gathering and collating all feedback to see how to progress.

  • Comment number 42.

    I hate to be one of those people who always moans about change; but in this case you really do appear to have made navigating the sport section more difficult.

    For instance: When I want to go to the Championship homepage, I'll need to select 'Football', then click 'Leagues and Competitions', and the click 'Championship'. An extra click when compared to the previous site layout, and when you're fighting to be the premier sports news website, one more click can make all the difference. Compare it to Sky Sports' site, where you only have to move your mouse button over 'Football' on their toolbar, and you get all the options available after two clicks on your site.

    Another change which makes little sense to me is the drop-down menu for looking at fixtures taking place today. Previously, once you selected your desired option to look at, the fixtures updated automatically - now you're required to click 'update'. I really can't see the point of this, it's far less convenient and seems like a backwards step.

    Looking at the aesthetics of the page, the yellow is something I'll probably get used to, but the amount of white space is another thing altogether. It gives the impression that you've just slapped a load of content onto a page, with nothing having a set location. It's no coincidence that the section headlines 'Latest Football' and 'Other Sports' look much more like they have their own place than the 'Comment & Analysis' section.

    And on a final note, I agree with all the posters who mourn the loss of the list of sports down the left hand side of the page, can't understand why something so perfect would be changed.

  • Comment number 43.

    Its too 'busy' and its too yellow.

  • Comment number 44.

    Hi Ben
    I seem to be in a minority who like the refreshed site graphically.

    However I am disappointed that you have chosen to put cycling in 'Other'.

    Can you explain your rationale for promoting minority sports like tennis, rugby union and cricket over mass participation sports like cycling?

    Here is a link to Sport Englands survey on sport participation levels

    Were also 'quite good' at cycling with lots of world champions and the current SPOTY is a cyclist.

    Funny then that it is in 'Other' - care to elaborate?

  • Comment number 45.

    It's always difficult to adapt to new changes and the rationale for the changes makes sense to me.

    However, the accompanying pictures in some of the sports news stories are far too big and replace text to a worrying amount - I come to the BBC Sports website for information and analysis, not to be faced with such large pictures - users should not have to scroll down to read the first paragraph of a story - that is ridiculous.

    My other criticism follows what many others are complaining about - the YELLOW! You don't mention this in the explanation above. Why so much yellow and why does it have to be so bright? It's really offputting, can it not be toned down at least?

  • Comment number 46.

    new site is very eye catching, well done the bbc, all you have to do now is not be bias against everton thank you

  • Comment number 47.

    have to agree with the majority of the other posts, the new layout just doesn't work. the previous layout was user-friendly, simple to navigate and well laid out. the new one looks like the stories have been thrown at the page in a slapdash attempt to get as much on with scant regard for accessibility. The colour is just too harsh, the site as a whole is now in no way easy on the eye and just puts me off wanting to explore further. I may also find myself defecting to skysports, which is a real shame as i find the BBCs content is, on the whole, very good.
    On a personal note, am i the only person who can't understand the BBCs obsession with Twitter? If i want to know what some journalist has "tweeted" i will sign up to that service. Additionally, these tweets serve little purpose and do not provide any information that hasnt generally already been reported on the site.

  • Comment number 48.

    I really like the new design. This could become a reference for others.

    Do you have any plans to introduce personalisation? I don't need formula 1, golf or tennis in the menu bar, but I'd like to see my favorite sport (hockey) there. And I'd like to be able to get directly to my favorite football team.


  • Comment number 49.

    Bad layout and too much Yellow. Move the thin centre column asap, its a distraction.

  • Comment number 50.

    A gold medal for content. A lemon for design.

    Have seen more logic in a dogs breakfast. 4 different colours in headlines, blue and black text, sometimes blue heading black text sometimes vice versa.

    Seems to me too much 'social network' influence in the design, we want easily accessed, orderly presented sports news, results, analysis.

  • Comment number 51.

    The previous version was much better. This just looks jumbled. Why mess with a winning formula? Make improvements but don't jump backwards. Headlines need to be at the top! A five-year-old kid knows that!

  • Comment number 52.

    Tone down the yellow, or at least give the user an option to have a toned down version.

  • Comment number 53.

    Should be renamed "The BBC Football (with a few other sports thrown in, if you look hard enough) Website". I stopped listening to 5 Live because it's all football, football, football.

    The only redeeming feature of the BBC at this time of year is that we don't have to pay Sky to watch the 6Nations.

  • Comment number 54.

    I'm off to buy a black and white screen to be able to view this site.

  • Comment number 55.

    What's the point of that image of the UK on the football page? If it's there at least make it interactive. Unnecessary bandwidth taken up on a website that is expecting a MASSIVE surge in traffic in the coming months.
    And why is the main headlines for the Welsh football subsection from the English league teams? They get covered enough on the PL and FL pages, still have the articles on the Welsh page but the featured headlines should involve the likes of Welshpool Town and Bangor City etc., the Welsh league teams plus the national team.

    Other than that, I don't like radical changes but I'll prolly get used to it over time so meh.

  • Comment number 56.

    Website looks good. Very clean and fresh. However disappointed that I am still unable to access video content using the iPad. I thought with this revamp that the sport website would be embracing what has already happened on the news website where video can be accessed without flash. Hope this will happen soon.

  • Comment number 57.

    I just opened the "Sportsday Live" page and may have got myself fired!
    Thanks for the automatically opening audio/video.

    I agree with most others regarding the poor layout of the main page and what's with the yellow?

  • Comment number 58.

    Dreadful yellow nastiness. Confusing layout with waaaaay too much information crammed on to it. What a waste of time money and effort. Why can't you just learn to leave things be? Did I mention the DREADFUL YELLOW COLOUR?

  • Comment number 59.

    Hopefully I'll get used to it, but when I tried to access my BBC bookmarks on my Blackberry, initially, it came up with a serious error message that said my IP address was wrong or the website was wrong, which made me think I had some kind of virus on my phone.

    So after getting my laptop out and going to the sport....Yellow? Also it seems to have too much white, which seems a strange thing to say.

    Also, give the Cycling some prominence, I've been a cycling fan for years and have been to watch at Alpe D'Huez several times, so I'm used to it not getting many headlines, but Mark Cavendish has just won SPOTY, the sport is growing and is at an all time high, we are guaranteed cycling medals in the Olympics once again, yet the cycling has to be found and it's still the old style!

  • Comment number 60.

    What an awful design - bright yellow, huge fonts, cluttered layout - what were your designers thinking about?! Compare it with the elegance and best-in-class design of the BBC news page (or indeed the old sports page)... this is such a backwards step. And as someone who looks at the BBC football (not sports) site every single day, I don't want the links at the top to other sports as I will never use them and they take up space. The links I do need are the ones to the various competitions - Premier League, Championship, etc. These used to be one click away, now they are two clicks... did anyone even do any user testing of this before launch?
    Utterly dreadful... and such a crying shame that a previously excellent site has been ruined in this way.

  • Comment number 61.

    Worst re-design ever...

  • Comment number 62.

    Agree with comments about too much yellow, also what has happened to tables of each clubs scorers and appearances? seems to have disappeared.

  • Comment number 63.

    I use site similar to this that go towards web 3.0 so it will just take getting used to. There is maybe too much yellow but by far the biggest issue in no HTML5 audio and video players. I use and iPhone and iPad regularly to visit sites and to give the site a major overhaul and not include this is a massive oversite. The main site now has this so why not the Sport one?

  • Comment number 64.

    I assume this site was produced by an amataur graphic designer... The layout and set up is dreadful,...confused, too busy, poorly deisgned and laid out....i cant even bring myself to comment on the colours!!!...all in all a far worse version of the new BBC home page which in itself is a poor version of the old set up which was clear and easy to read.....I hope lisence payers money wasnt wasted on this exercise

  • Comment number 65.

    I just find it exhausting.
    Along with so many other sites like Facebook, or your local supermarket every few months and other businesses that like to make wholescale changes..why is it that companies can't make small incremental changes and allow thier valuable users a transition from one world into another.
    I took one look at this website and thought...oh no!
    I just don't have the time, energy or inclination to have to go exploring all the way around a new site. I find it exhausting. Nothing's in the same place.
    And may defend that you haven't made wholescale changes for a few years. But, every week some company does...and it becomes a real chore to find what you want, quickly (especially on the day after transfer deadline day).
    I'll stick with Sky Sports for a while until I have the time, inclination and energy to find out where everything is on your site.
    Making small adjustments at a time would be much more user-friendly.

    Plus...the yellow is far too bright and sickly!

  • Comment number 66.

    PS I just decided to have another look, but I need sunglasses to view it, on my smartphone a Blackberry it is truly awful.

    I was going to change my BBC Weather bookmark as that changed prior to this, but I'm not impressed

  • Comment number 67.

    I think the new design looks really good, well done!

  • Comment number 68.

    Please, please stop ruining the BBC website - too much white, too many pictures, too wide, too many gimics, sport is too yellow. You have and are continuing to ruin the site. It must have cost a fortune to get the branding right and now you have thrown it away. foolish in the extreme.

    I know you are going to ignore us because you are clever web designers, that is foolish too. Goodbye.

  • Comment number 69.

    Good refresh inline with the BBC homepage with Great use of color. The only negative is the choice of blue for sportsday LIVE and breaking news. It just looks like the text has been selected on the computer and is ready for pasting.

  • Comment number 70.

    We all knew this would happen and why. Ben has to put a brave face on it but after the news roll-out fiasco its not about being easy to navigate etc, as we all know.

    Its so the international Edition has room for adverts.

    So know it has happened and it's hideous. OK the Beeb needs the money, but currently the title font isn't even working properly. Looks like another fiasco then.

  • Comment number 71.

    I think the launch of the BBC website as a whole has been poor and ill informed and the sports page is the final straw. Before I could customise what I wanted to view on my own home page, what news feeds and from what regions, localised weather, what sports, financial news etc. Now I have to look at what the BBC thinks I want to look at which quite frankly is miles off the mark. This probably won't get posted but I had to post my's time for a new website which is a shame as the BBC site used to be excellent.

  • Comment number 72.

    Sorry guys, but you could have done so much better as it assaults the eyes.
    There is no differentiation between sections (as it is all white background) and the central column is squeezed (leading to text wrapping - which is poor). Why do you need a seperate logo for 'Gossip' section when everywhere else has a consistent font structure.
    The yellow and black scheme is not good - works for road signage and airports but not against a white back ground.
    The other sports 'quick link' section is FEEBLE and is repeated down at the bottom left under the 'More from BBC Sport section'.
    But apart from all of that it looks cheap and mediocre.

    However it should only be a vehicle to the content and aslong as you haven't blown the busget on this and can keep the content standard up I shall turn down the brightness of my monitor and put up with it.

  • Comment number 73.

    the colour is horrid, if such a bright colour is to be used then surely a softer backround is in order? its difficult to read an article without the eye being drawn, which is indeed maybe what you want but i would like to be able to read the first article to completion before being dragged to the next. navigational problems will no doubt be fine once i get used to it, would rather have a quick link to all sports as befor. Probably shoud have taken a look at sky sports site and used their roll over menus idea that works very well. hopefully this wont come out in the press that millions of pounds has been used to produce this!

  • Comment number 74.

    @41: Surely it would be possible for the techies to set-up & use mod_rewrite to hide the '0' from the public, even if it's required internally. I assume one publishing system is on the news sub-domain, and the other is on the new /sport.

  • Comment number 75.

    So Horrible, will be finding alternative websites to source my sports news... what was wrong with the initial simple design? done exactly what everyone needed clean simple and easy to find infomation. Now it looks like the designers who designed the london olympics logo got hold of it!

  • Comment number 76.


    As it stood table looks great. Like how it shows recent movement.

    Aesthetically looks great. Love the yellow. Sportsday Live is looking great. Looking forward to live commentary tonight to see how that pans out. The match report headers are lovely.


    Within news articles, I don't like how quotes and videos are left aligned half integrated into the text copy. It creates a lot of dead space on the left. Would work better if the copy used the full width of that area within videos and quotes integrating within it as opposed to sticking out of it.

    Not sure about how the content in a match report cuts into the main image of the article e.g. 'By Neil Johnson BBC Sport' on the Man Utd 2-0 Stoke match report. Saying this, it works well for main news headlines on BBC Football page.

    The yellow header doesn't extend to full width of Mac 27" 2560x1440 resolution.

    Can't easily find top scorers list. The top 3 snapshot of it should be further up the main BBC Football page. It's pushed far down, as an afterthought.

    Any good reason why the BBC nav at the top inverts colour when you hover over? The underline on the options would still work on black.

    'This story around the web' should be further down on the right hand side within match reports. Do these get used much? It's like you're pointing users to read the same story they're currently reading elsewhere.


    Mobile support as soon as possible is a must for optimised viewing of content. As well as support for audio and video clips on iOS. If not, an BBC Sport app would do the trick in the meantime.

    Would be nice to differentiate colour themes between different sports. Formula 1 is the only one that has a black theme at the moment. Either all different, or all the same, just consistent.

    Would be excellent to really go to town on the league table and statistics. Similar to the Football Manager game series, where you could select things like 'Games without winning' 'Games won in a row' etc. I can see you've got last 10 games, but it's a bit limited (to last 10 games) and not as instantly informative as numerical values, more as a quick glance to get an idea of form.

    More coverage of European leagues such as La Liga, Serie A and Bundesliga. Interest in these leagues has increased through Twitter, broadcasting on Sky and with several ex-EPL players playing their trade in particularly La Liga. Would love to see more news and match reports from other leagues.

    For club fixtures pages, could we add which channel a game will be broadcast on. Would be a nice touch.


    Feels fresh and current, if not a little awkward and cramped in places but plenty of useful jquery functionality used effectively.

    As you say, live events are when you gain the most traffic, so looking forward to first matches tonight on new system. If it's anything like Sportsday Live or even how you did live events during World Cup 2010, it'll be awesome. Hope you've got a dream of a CMS to use as well.

  • Comment number 77.

    It is awful! Colour clash like an '80s Spectrum game, and a totally different format to the News page. Why? Is there no common design thread across the BBC website? For example, why would you have a different fonts, spacing and formatting for the Sections at the very top of the page on the Sport site compared to the News site? Why have the Headlines down the centre of the page? Weird

    The News site looks cohesive and well organised, this looks like someone has thrown a load of news stories at the page.

    I will give it more time, but so far it looks amateurish. Very poor

  • Comment number 78.

    In reply to 44 - cycling is an "other sport" because it's categorised by spectator interest not participation interest. The Great British Public only cares about cycling during the Olympics and, to a much lesser extent, le Tour.

    My only objection so far is to the "enhanced" fixtures pages in which each game takes up twice the space it needs to. I can only infer that it was designed to give additional prominence to stadiums' sponsors' names - there's no need for the name of the stadium to even be included. Everyone knows that ManU play at Old Trafford and Newcastle at St James' Park - of if they don't, it's easily searchable.

  • Comment number 79.

    What a mess !

  • Comment number 80.

    Terrible To Navigate, Badly Laid Out
    Too Much Yellow On The Page (Strains The Eyes)
    Homepage Mostly About Football Nothing Else

    Another Waste Of Licence Payers Money Why Fix Something That Wasn't Broken
    I Doubt The Survey Or Views Posted Here Will Do Any Good As The BBC Have Scant Disregard For The Licence Payers Views (We The BBC Are Right You Are Wrong)

  • Comment number 81.

    The yellow is a bit much. Also Flash video isn't formatting correctly in Chrome on Windows Vista, see:

  • Comment number 82.

    Agree with a lot of people, it's hideous. And WHERE has "Europe" gone from the football pages? I'm sure the "Europe" section is more popular than the "African Football" section.

  • Comment number 83.

    I have done the 'feedback' survey. Much or most of the comments made are pretty much on it. Like kid designers who found out how to do some things but never knew about 'users'. Any of the webpages should show as much of what is where as is feasible in the immediately viewed area, ie without scrolling. It is not viewed immediately then you don't know it is there! Please fix it all and don't keep thinking because you changed it must be good.

  • Comment number 84.

    Are the BBC stupid? Most people view this site at work and watching videos at work is not an option, so why is video pushed to the front? Any space on the page used to promote a video clip is a waste of space to me; space that could be filled with useful content.
    The new design has no class. It looks like Sky Sports painted their site a horrible yellow.
    Change for change's sake - and not change for the better.

  • Comment number 85.

    I really like the new look. I was happy with the old one but the improvements all seem worthwhile and I've been enjoying the new look league tables this morning!

  • Comment number 86.

    This comment was removed because the moderators found it broke the house rules. Explain.

  • Comment number 87. refers:
    Your colour-coding for Win Lose and Draw is a complete failure for people who are colour-blind. Is this not covered by your responsibilities under the DDA?

  • Comment number 88.

    A botched job I'm afraid. The homepage is woefully cluttered - it looks like somebody threw as much stuff at it as would fit, and then added more around the edges. What's wrong the BBC News format? Surely there should be consistency across the BBC sites?

    But worst of all is the intrusion of quotes within articles, cutting across the left hand margin, meaning that the reader's eyes have to keep swerving to the right to stay within the column of text he or she is reading. It's tantamount to admitting that the readability of content wasn't a priority in the design process - the designer assumes that our attention span is limited to about 50 words of text, and then we don't mind being distracted by something else. Dreadful.

  • Comment number 89.

    Agree with IainH, so much YELLOW!

    I'm all in favour of giving interns experience during the Christmas holidays but should you have allowed them to design the template?

  • Comment number 90.

    I don't know why you bother asking for our feedback when you just ignore us anyway. You did the same with the news page.

    It looks hideous. It's not laconic, sophisticated or intuitive. You have just machine-gunned a paintcan above the canvas and hoped that a Turner would somehow result, and instead you've ended up with a toddler's painting.

  • Comment number 91.

    Just taken another look you had the best football website by far, now you have the worst by far well done you guys must be proud of yourselves take a bow

  • Comment number 92.

    This article should read -

    Sports web pages to follow mistakes made on news area and homepage.

    The left menu is ESSENTIAL and without it the sports page is much too hard to follow and find the stuff I want.
    The idea that people will scroll on and on down the page is rediculous and discredited.
    The idea that you cannot use the full width of the page suggests you need to get someone in who knows how to program web sites (I do ).

    The changes to the News area were universally panned yet you still perpetuate the myth that is was tested on users and researched - on who? Not the general public that is for sure. Why won't you listen to the thousands who use the site? Such arrogance!

  • Comment number 93.

    Sorry. I know it's a bit Boring old Fxxt of me but it's horrible!

    Please, why, when a good percentage of your readers (young male) will have hangovers first thing on a morning do you assault them with violent yellow?

    "Lesser" sports are sidelined even further by having to be found on a drag down menu, thus football assumes even more importance.

    The football results and tables seem to have no sense or reason to them date wise. Premiership Tuesday followed by FA cup weekend followed by Championship Tuesday.

    We will all, of course, adapt. We will, of course, use the site as, by and large it's content is still the best, even though it is now difficult to find the content. After all license payers have undoubtedly payed a fortune for this. Thankfully I haven't!

    Meanwhile back to try and find out about the Hockey!

    Why the pre-moderation? Worried are we? Is it for this blog only or for all blogs? One assumes that there will be sufficient moderators on duty when young McNulty pens his next blog criticising Man U/Man C/Arsenal/Spurs/Liverpool (delete as applicable) to cope with the flood of abuse. On a good note though it may, if the moderators are able to use common sense, mean that certain commentors are refused their daily fis of publicity. Hmmmmm.

    Yellow!???! Please

  • Comment number 94.

    Ugh - it's awful. You may have maximised the use of space but at the expense of squeezing information into every nook and cranny with no thought to its relative significance.

  • Comment number 95.

    May be age Sixty plus but far too much yellow Difficult to read.

  • Comment number 96.

    Yet another poorly conceived redesign by the BBC that now makes it harder to find the sport you're looking for. No doubt any criticisms will simply be ignored, just like they were when the news page was redesigned. If you’re going to supposedly update and improve something why make it worse?

  • Comment number 97.

    Disappointed you have not took the opportunity to make the new look work with iPad and iPhone ie get the videos to work as you have started to on some news pages

  • Comment number 98.

    The new look is all a bit of an assault on the eyes and the navigation is very confusing. Also is there any need to make the sport front page 95 percent about football? As much as I like football, is there any need to go all Sky Sports/The Sun about it? Please give everything else a chance.

    And yes, too much yellow.

  • Comment number 99.

    Just a thought: bees, wasps, radiation warnings, biohazard warnings, diagonally striped black/yellow signs - what do they have in common? Yes! They symbolise a warning or danger!

    This comes from nature and is well-known.

    Maybe that's the reason so many respondents dislike the new colour scheme at the top of the page?

  • Comment number 100. looks like a far replacment for people not happy with the bright yellow site


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