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Mike Anthony | 14:47 UK time, Friday, 12 November 2010

Glad rags on and the car arrives to hit the biggest games launch for 2010. Battersea Power Station in SW London is the destination and my mate Billy is as excited as me. (he's driving). As we approach the bridge to cross the river Thames, Battersea Power Station is lit up with missile count downs, logos and game footage. (They're not playing around!)

Get to the door and wrist bands are fixed on.....its time to walk the "black carpet"

The press are out like its a Hollywood movie launch. The facts are, this industry is bigger than Hollywood people!

Goldie, Wiley, Lethal B, Roll Deep, George Lamb, Wayne name a few were in attendance. Tinie Tempah on stage with Labrinth just made this evening extra special. Screens and consoles are everywhere. Artist and gaming boffins queue for the 3D version of the game, as free food and drink flows all night.

Rampage then take to the stage to round off the night on the Decks.....What a night!!!!!

Check out all the pics right here.

Take a listen to just some of the celebs I caught up with at the launch.

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