RAJAR: BBC stations stand out in strong quarter for digital radio
Rajar day - and another good quarter for Radio 4 and a particularly good one for Radio 4 Extra. Thanks to all programme makers for their work and do keep listening. Now let me hand over to Chris, the Radio 4 audience guru, for some details...
Chris Hutchings writes:
"The latest RAJAR numbers are in and overall it's a solid quarter for Radio 4 and a record quarter for Radio 4 Extra.
Between April and June 10.52m adults tuned in to Radio 4 each week, 213,000 more than we saw in January to March and the 5th highest numbers we've seen under the current RAJAR methodology (since at least 1999).
On average listeners tune in for 11 hours and 55 minutes each week. Whilst down slightly on last quarter (something that is perhaps not too unexpected given the growth in the numbers tuning in), Radio 4 continues to have the most loyal listeners of any UK-wide station.
And looking at sister station 4 Extra, April - June saw the highest audience numbers to date, with 1.64m adults tuning in each week. Indeed, despite a strong set of numbers for other digital stations, 4 Extra remains the UK's No.1 digital-only station."
Gwyneth Williams is Controller of BBC Radio 4 and BBC Radio 4 Extra
Chris Hutchings is Research Manager, Audiences for BBC Audio and Music.
- From the BBC Media Centre: RAJAR: BBC stations stand out in strong quarter for digital radio
- RAJAR (Radio Joint Audience Research) is jointly owned by the BBC and commercial radio trade body the Radio Centre. Participating listeners are asked to record their radio listening in quarter-hour time blocks for one week.