The BBC has always been at the forefront of innovation. From producing the first television transmissions; the creation of Ceefax; to taking the UK digital, the BBC has enabled new technology and ideas to flourish.
We have seen a massive change in the way people interact with their TVs from the introduction of digital services on Sky, Virgin, Freeview and Freesat to more recently seeing BBC iPlayer available on PC and the cable platform. The BBC Red Button service has allowed viewers to access extra audio, video and text content on the TV, as well as enabling them to play along with quizzes, enhance their experience of certain TV programmes and in general expect a broad choice of BBC interactive content to be available when they want it.
As more features are introduced on other platforms, such as the BBC Online, a question comes to mind - how do we keep the Red Button service as interesting and relevant for our viewers?
We have done quite a lot in the background and under the bonnet of our service but since 2007 we have also been experimenting with different ways of working to get fresh ideas and services on air for the public to enjoy. One method was to introduce the One in Ten programme.