World Cup in focus (4)
On the day that Fifa president Sepp Blatter apologised to the Football Association over Frank Lampard's disallowed goal in England's World Cup defeat by Germany, Denis Paquin, deputy director of photography at Associated Press, looks for the iconic photo of that moment.
"In an earlier posting, I spoke about the objective of news photographers to tell the story with a single image - and that remains our mandate. However, there are situations when one isn't quite enough.
"When Frank Lampard's kick hit the cross bar over Germany's net and then dropped several feet inside the goal, the Associated Press illustrated the moment with several images. Unlike video, which could show the movement of the ball going into the goal and then back out from one angle, we gave our viewers the option of seeing it from a variety of angles and the ball in different stages of going in and coming out."
"To further the point of the story we transmitted several photos of England's Wayne Rooney captured trying to illustrate to the linesman how he had failed to see the ball cross the goal line.
"The intention is that one of these images will be the iconic moment that will be remembered by the viewer when he or she reflects on that particular situation."