What we don't like to see beside the seaside
This is the year of the "staycation", or so we're told. As the recession bites ever harder, millions more Britons are holidaying in the UK this year.
Chances are most of these holidays will include a trip to one of the more than 1,100 designated bathing beaches around the coastline to enjoy a refreshing dip in the sea or some quality time on golden sand.
However, the cleanliness of these bathing waters has long been a concern and a story that Panorama covered more than 50 years ago. A story that helped bring about the creation of one of the first environmental campaigns dedicated to the issue of coastal pollution.
In 1957, the tragic death of a six-year-old girl, Caroline Wakefield, from water-borne polio contracted after bathing in sewage polluted water off the south coast brought the issue to the forefront of public consciousness.
It was as a response to the lack of public knowledge about polluted water that Caroline's parents began a campaign that saw the creation of the Coastal Anti-Pollution League (CAPL).
CAPL was perhaps most noted for creating the Golden List of Beaches, forerunner of today's Good Beach Guide.
It was incorporated into the later-established Marine Conservation Society.
The Wakefield family's tragic story helped create a legacy of awareness and activism which still holds sway today.
Perhaps, the most startling difference between 1957 and today is that several of the characters in local government who spoke to Panorama saw no real problem in coastal towns simply disposing of untreated sewage directly into the sea.
They certainly felt that it was not an issue that was worth spending money on addressing and it was to counter this attitude that CAPL was established.
The CAPL campaign certainly had an effect in changing public opinion - scientific understanding grew and questions were tabled in the House of Commons.
However, it took the more widespread rise in environmentalism of the 1970s and the 1976 European bathing water directive to really bring about an improvement in the water quality around the UK's coastlines.
To check on the current state of Britain's beaches we'll be revisiting this topic again in next week's Panorama: "Britain's Dirty Beaches'.