Gone are the top hats which Labour used to attack the "Tory toffs". Gone too the "jokes" about the playing fields of Eton. So, is that the end of the class war? Not a bit of it.
Gordon Brown has exhumed the idea of "New" Labour - a label he once avoided at all costs - and unveiled his plans for a new class war. This is not one he will not have to deny or apologise for.
His Fabian speech this weekend set out to define the battleground for the forthcoming election as the place where we find out who best understands the needs and values of the middle classes. Or the "squeezed middle". Or those on "middle incomes". These all sound very similar, but mean different things to different people.
Today, he is teaming up with his old New Labour enemy - Alan Milburn - to promote ways to get young people from modest backgrounds into the professions. The pre-election pitch couldn't be clearer. The polling tells him that he's onto something when he effectively says: "I get what life's like for you the voters, and the (Tory toff) leader of the opposition does not."
And so the prime minister made this personal pitch:
"I was born and brought up in Britain's middle class... We never went without, but we were not so well-off that we didn't have to worry about the future. And we were never so well-off that we could do without the NHS, the local school and a host of public services."
There was no direct reference to David Cameron's background - there didn't need to be - but it seems clear who he had in mind when he said:
"[C]haracter is formed not on the mountaintops of life when things looks easy, but in the valleys when things are tough."
Mr Brown declared that the "defining mission of New Labour in the coming decade should be nothing less than to unleash a wave of social mobility not seen in this country since the immediate aftermath of the Second World War."
Against this backdrop, was it extraordinary self-confidence or naivety that convinced David Cameron that he should pledge to be "brazenly elitist"?
This morning, he sets out plans to improve the prestige and quality of teaching by refusing to pay for those with poor degrees to go into the classroom and finding new ways to encourage the very best to enter the profession.
All, no doubt, with more than a glance towards improving the education of the middle classes.