All about Gordon
"This job" - the prime minister declared today - "is not about me. It is about you". His speech, however, was all about him. It was an invitation to both party and country to look at him again.
A man normally so awkward talking about himself did just that - trying to turn weaknesses into strengths. Just as Tony Blair claimed he was the man to deal with the world post 9/11, he presented himself as the man to deal with the world that had, he claimed, just spun on its axis.
The conference reacted with joy and relief at seeing a Gordon Brown that some had never seen before. He restored some of their faith in him and themselves. It is, though, the public's verdict that will decide whether the party will keep him as their leader.
Today Gordon Brown was, in effect, reapplying for his own job - well sometimes you have to in difficult times.