What is David Cameron up to?
Today at Prime Minister's Questions he labelled Gordon Brown a "hopeless dithering prime minister". The other day he labelled him "that strange man" in Downing Street. The leader who promised an end to ‘Punch and Judy’ has become more and more contemptuous in his attitude to the PM and, as a result, less respectful towards the office itself.
My guess is that he is thinking of that old American political strategists’ maxim "Define your opponent before he can define himself". In other words, he may be hoping that he can help form a negative impression of Gordon Brown which will stick fast in voters’ minds.
However, I recall David Cameron telling Tories to be aware that whatever they said would, in the end, tell voters as much about them as the person they were attacking.
Has he forgotten this or am I missing something?