Boris bikes: The truth behind the pretty pictures

The data was released to Adrian Short who writes apps for the scheme.
Away from the pretty pictures like this one.
The data also shows us what many thought might be the case initially - that the scheme is struggling to make money at the moment.
The Daily Telegraph's assessment states:
"The scheme, which will cost TfL £140 million over six years, generated only £323,545 in revenue from journeys in the first 96 days."Only 72,700 from the first 1.4 million journeys earned any revenue, with 44 per cent coming from 939 individuals who were charged £150 "late return" fees."
That's also quite a lot of people who haven't returned the bikes on time. Also these figures I assume don't take into account the "fully open" scheme which may generate more from people using credit cards.
I await a response from Transport for London.
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