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Yvonne MacPherson

Director, BBC Media Action USA, Yvonne was previously country director of BBC Media Action in India. In this role she was responsible for all strategic, program, financial and technical aspects of the Media Action’s operations in India. While in India from 2004‐2011, Yvonne designed and managed behavior change communication initiatives on HIV/AIDS, maternal and child health, gender equality and livelihoods, among others.

Blog posts in total 4

Posts

  1. What is the world doing about COVID-19 vaccine acceptance?

    The world's scientists are racing to find an effective COVID-19 vaccine - but vaccine hesitancy already threatens its success. Our US Director Yvonne MacPherson looks at the critical role for health communication in setting the stage for a successful vaccine roll-out.

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  2. The COVID-19 WhatsApp service by WHO - is it effective?

    The COVID-19 WhatsApp service by WHO - is it effective?

    What does it take to create effective global health communication? Our US Director Yvonne McPherson draws on our experience in the 2014-15 Ebola outbreak to evaluate the WHO’s new Whatsapp service to tackle COVID-19.

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  3. The truth about health misinformation: it’s not just about fact checking

    The truth about health misinformation: it’s not just about fact checking

    Imagine: Ebola is spreading in your city and you’re scared. You see a tweet from a friend saying you can avoid catching Ebola by drinking or bathing in salt water. What would you do? Yvonne Macpherson explores how approaches used in Health Communication could be used to tackle misinformation.

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  4. Beware of the Pokemon: the not-so augmented reality of digital health and development

    Beware of the Pokemon: the not-so augmented reality of digital health and development

    Through drawing parallels between Pokemon Go and how WhatsApp was used during the Ebola response, Yvonne Macpherson argues that low-tech solutions, which take advantage of what people already have to hand, are often more appropriate than high-tech alternatives.

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