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The Power of 8

Brendan Crowther Brendan Crowther | 10:33 UK time, Monday, 29 June 2009

If you see a particularly colourful newspaper lying on the desks of the 'great' and the 'good' over the next few months it could well be the AHRC/BBC Knowledge Exchange Programme's new publication, 8 (#8essays).


8 is a way of sharing all the lessons learned from our collaboration with the AHRC and making sure that the research findings produced by the funded projects are made the best use of. It contains articles from the likes of Bill Thompson, Kathryn Corrick and Pat Kane on, amongst other things, media literacy, the ethics of play and digital inclusion. There are contact details for all researchers involved in the studies and an official view of KEP's aims from the lead AHRC and BBC partners. There's also a graphical representation of one of the projects - a collaboration between the production team working on CBBC's virtual word for children, Adventure Rock, and the University of Westminster - which shows the connections and influence a collaborative project builds over time.

The KEP is a pilot programme. It has shown that deep level academic analyses of BBC services are of incredible value to both the BBC and its audiences. It provides a key to unlocking the full business potential of digital media and has the potential to reshape how we deliver future content, in ways we can all be a part of. We hope that the KEP will act as a springboard for BBC Research & Development in its work to remain at the cutting edge of the collaboration and innovation agendas. This very much relies on our stakeholders being made aware of the programme and its successes. Our hope is that 8 will encourage them to sit up and take notice.

You can download a PDF copy of 8 here. If you'd like a copy of the actual newspaper please contact christianna.salako@bbc.co.uk from BBC R&D's Innovation Culture. The research studies themselves are all available in the box on the right. 8 was produced in association with the Newspaper Club.


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